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literature review 
literature review
Using databases of reputable journals & magazines, broadsheet newspapers, and other reliable sources students research a cutting edge retailing topic and summarise their findings.
Rubric Code: D2X54B5
By mso940067
Ready to use
Public Rubric
Subject: Business  
Type: Assignment  
Grade Levels: Undergraduate

Powered by iRubric Literature Review
For Multi Channel Retail Strategy
  Beginning/Unacceptable

1 pts

Developing/Fair

2 pts

Accomplished/Good

3 pts

Exemplary/Excellent

4 pts

Topic Selection
1 pts

Beginning/Unacceptable

Topic is very general and has no focus. Scope of the paper is so broad it is impossible to give proper treatment within the given length, or it is a topic that is quite dated.
Developing/Fair

Student has narrowed the topic somewhat. Further research may lead to a better topic selection. Topic may not be very new or cutting edge.
Accomplished/Good

Topic is specific enough that the student can give proper treatment within the given length. Student may still need to narrow the focus by applying specific criteria to eliminate unnecessary information. Topic is recent enough to be considered cutting edge.
Exemplary/Excellent

Topic of the paper is clearly defined. Research focus has been narrowed by specific criteria. Topic is very current and cutting edge.
Content
2 pts

Beginning/Unacceptable

Research articles reviewed are scattered and unrelated. Student clearly did not filter out irrelevant articles and instead summarized the top "web hits".
Developing/Fair

Articles reviewed had some relation to each other and to the chosen topic. Keyword search may need to be refined.
Accomplished/Good

A good general review of the literature is included, from the most appropriate sources and are the most relevant current papers. Papers reviewed are cohesive and inter-related.
Exemplary/Excellent

All relevant papers are reviewed, from appropriate reliable sources and cover the latest current developments. The articles reviewed are clearly inter-related and build upon each other to show what is the current state-of-the-art.
Organization
1.5 pts

Beginning/Unacceptable

Writing is not logically organized. Paragraphs are very long and may contain more than one major idea. Paragraphs and sentences do not support each other.
Developing/Fair

In general, writing is logically organized. Occasionally paragraphs contain more than one main idea or contain sentences unrelated to the main idea. Some support and flow among paragraphs. Reader has a fairly clear idea of what the writer intends.
Accomplished/Good

Writing is logically organized to support the central purpose. Paragraphs contain only one main idea, with each paragraph supporting the others. The reader can follow the structure of the paper and understands the writer's intentions.
Exemplary/Excellent

Ideas are arranged logically to support the purpose of the paper. Paragraphs contain one topic sentence, and supporting sentences clearly flow from one to the other. Paragraphs also are clearly linked to each other. The reader can easily follow the paper.
Sentence Structure
1 pts

Beginning/Unacceptable

Errors in sentence structure are frequent enough to be a major distraction to the reader
Developing/Fair

Some sentences are awkwardly constructed so that the reader is occasionally distracted.
Accomplished/Good

Sentences are well-phrased and there is some variety in length and structure. Flow from sentence to sentence is generally smooth.
Exemplary/Excellent

Sentences are well-phrased and varied in length and structure. They flow smoothly from one to another.
Grammar, spelling, punctuation
1 pts

Beginning/Unacceptable

There are so many errors the meaning is obscured. Student obviously did not proof read the paper at all.
Developing/Fair

Paper has many distracting errors. Perhaps some editing did occur.
Accomplished/Good

There are occasional errors, but they are not too distracting and do not obscure the meaning of the sentence.
Exemplary/Excellent

Writing is free or almost free of errors.
Use of References
2 pts

Beginning/Unacceptable

Student failed to cite sources. Very few references given throughout paper, even though the content clearly did not originate from the student. Large sections are taken word for word from sources. References are incorrectly written with many errors.
Developing/Fair

Although attributions are occasionally given, many statements seem unsubstantiated. Sources of information are unclear or some sections are not paraphrased but are taken word for word from sources. Many references are incorrectly written or have many errors.
Accomplished/Good

Professionally legitimate sources are generally present and attribution is, for the most part, clear and fairly represented. Student made a good effort at citing sources. References are mostly written properly with one or two errors.
Exemplary/Excellent

Compelling evidence from legitimate sources are given. Attribution is clear and fairly represented. References are written properly following the Harvard style with no errors.
Quality of References
1.5 pts

Beginning/Unacceptable

Virtually no professionally reliable sources. Random websites with no qualifications are references. The Wikipedia appeared to be the only source.
Developing/Fair

Most of the references are from sources that are not reliable. Accuracy of the material is unable to be substantiated.
Accomplished/Good

Majority of the references cited are from reliable legitimate sources. Accuracy of some sources may not be verifiable but are generally regarded as legitimate.
Exemplary/Excellent

References are primarily professional journals, broadsheet newspapers or other approved sources. Reader is confident that information and ideas can be trusted.



Keywords:
  • technical writing, literature review, business, marketing, retailing



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