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Creative Brief 
Marketing Plan
Rubric Code: D24994C
By DoctorScottSki
Ready to use
Public Rubric
Subject: (General)  
Type: Assessment  
Grade Levels: Undergraduate

Powered by iRubric Criteria
  Poor

(N/A)

Satisfactory

(N/A)

Excellent

(N/A)

Marketing Objectives
10 %

10 pts.
Poor

Marketing objectives are missing or those that are identified are not quantified or are inappropriate.
Satisfactory

Linkage of marketing objectives to workshop is not clearly stated. Some of the objectives and goals are unclear and/or not appropriately quantified.
Excellent

The marketing objectives are clearly stated and appropriately quantified.
Target Audience
10 %

10 pts.
Poor

Little or no detail provided on target audience and its characteristics and needs.
Satisfactory

Provides a description of the target audience and its characteristics and needs, but is limited in depth.
Excellent

An outstanding assessment that clearly identifies the target audience, its characteristics and needs.
Samples/Plans of Materials
10 %

10 pts.
Poor

Description of samples and/or plans is missing.
Satisfactory

Description of samples and/or plans is stated, but somewhat unclear.
Excellent

Description of samples and/or plans is clearly stated and appropriate.
Promotion Strategy
15 %

15 pts.
Poor

Promotion strategy is missing, or, if identified, is weak in detail and specifics on the range of promotional tools used; strategy may also not seem appropriate.
Satisfactory

Promotion strategy is identified but not described in enough detail to convey a robust promotional strategy.
Excellent

Promotion strategy is appropriately identified and described with a range of promotional tools.
Distribution Strategy
15 %

15 pts.
Poor

Distribution strategy, including timeline, is either missing or weak in detail.
Satisfactory

Distribution strategy, including timeline, is identified but not described in enough detail to convey a strong and clear strategy.
Excellent

Distribution strategy, including timeline, is appropriately identified and described with clear identification of how product will be distributed to target audience.
Estimated Costs (Time and Money)
10 %

10 pts.
Poor

Information on estimated monetary costs is missing or weak. Time commitments are unclear and hard to understand.
Satisfactory

Information on estimated costs is clear. Time commitments are identified, but some detail is missing or may be hard to understand.
Excellent

Information on estimated costs are thoroughly and clearly identified and reasoned. Sufficient detail about time commitments is provided.
Implementation, Evaluation & Contro
10 %

10 pts.
Poor

Information not provided on implementation and evaluation of marketing plan or very little detail provided.
Satisfactory

Some information on implementation and evaluation identified, but limited in scope and detail.
Excellent

Information on implementation and evaluation thoroughly and clearly identified.
Promptness
10 %

10 points
Poor

Assignment submitted late.
Satisfactory
Excellent

Assignment submitted on time.
Grammar and Formatting
10 %

10 points
Poor

Multiple spelling, punctuation, or grammatical mistakes.
Satisfactory

Minimal spelling, punctuation, or grammatical mistakes.
Excellent

No spelling, punctuation, or grammatical mistakes.






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