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iRubric: Create a business concept/product/service proposal rubric

iRubric: Create a business concept/product/service proposal rubric

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Create a business concept/product/service proposal 
Rubric Code: D2389C2
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Concept/Product/Service Proposal
  Level

4 pts

Level

3 pts

Level

2 pts

Level

1 pts

Business Idea

Level

Business idea is well thought out, original, needed, and improves the life of others.
Level

Business idea is mostly well thought out, and improves the life of others but not necessarily needed or original.
Level

Business idea lacks thought, and somewhat improves the life of others but not needed, or not original.
Level

Business idea is not well thought out, and does not improve the life of others, is not needed, or not appropriate.
Business Name

Level

Business name is creative, original, and appropriate.
Level

Business name is appropriate but not creative or original.
Level

Business name does not match product very well.
Level

Business name is not appropriate for the product.
Target Market

Level

Students have researched and chosen a target market well suited for their business to succeed; students are able to identify the industry e.g. competitors, suppliers, collaborators, etc
Level

Students have chosen a target market that is appropriate for but not necessarily the best suited for their business.
Level

Students have done a little research or have only chosen a target market that is somewhat suited for their business to succeed.
Level

A target market is not provided.
Business Concept/Products/Services

Level

Students have given a detailed description of their concept, product or service(s), including the prices (with detailed responses to price questions).
Level

Students have given a basic description of their concept, product or service(s), including the prices (responses given to questions).
Level

Students have shown little effort in describing their concept, product or service(s), or not included the prices.
Level

Concept, product or service(s) are not described.
Business Logo

Level

Students have developed a logo and/or slogan for their business. Logo and/or slogan are creative and have thought behind them.
Level

Students have developed a logo and/or a slogan for their business successfully.
Level

Students have shown little effort in developing a logo and slogan for their small business.
Level

Students have not provided a logo, nor a slogan, for their small business.
Advertisement

Level

Advertisement has been created, and is attractive and professional. It is detailed with all information and organized.
Level

Advertisement has been created, and is attractive and professional.
Level

Advertisement has been created, but is the bare minimum.
Level

No advertisement has been created.
Financial Analysis

Level

Spreadsheet has been created to present to the bank. It is professional and includes all the information e.g. income, expenditure, resources required, timeframe, expected profit etc
Level

Spreadsheet has been created to present to the bank. It is professional but includes only basic information e.g. income and expenditure
Level

Spreadsheet has been created but is the bare minimun or not professional.
Level

A spreadsheet document has not been provided.
Prototype/Presentation/Model

Level

Student has made a prototype/presentation/model that is neat, colourful and exciting. Prototype/Presentation/Model is in line with description of concept/product/service.
Level

Student has made prototype/presentation/model that lacks some neatness, colour and excitement. Prototype/Presentation/Model is in line with description of concept/product/service.
Level

Student has made prototype/presentation/model that lacks some neatness, colour and excitement. Prototype/Presentation/Model is not in line with description of concept/product/service.
Level

Prototype/Presentation/Model for concept/product/service is not included.





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