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iRubric: The Business Model Canvas Assignment rubric
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The Business Model Canvas Assignment
The Business Model Canvas
Rubric Code:
D22XX8A
By
jdovel
Ready to use
Public Rubric
Subject:
Business
Type:
Project
Grade Levels:
Undergraduate
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The Business Model Canvas
Not Approaching Standards
1.66 pts
Meets Standards
2.44 pts
Exceeds Standards
2.77 pts
1. Value Proposition
Not Approaching Standards
Vague specific customer problems cited and needs with lack of back up data to show market potential. Specific key features of product that does not match the customers problems/needs.
Meets Standards
Specific customer problems cited and needs with back up data to show market potential. Specific key features of product that match the customers problems/needs.
Exceeds Standards
Specific customer problems cited and needs with extensive back up data to show MULTIPLE market potential. Specific key features of product that match the customers problems/needs.
2. Customer Segments
Not Approaching Standards
Clear understanding of specific customers missing potential size of market . General lor missing business model archetypes for customer. Missing or to general of an understanding of the job we are handling for the customer.
Meets Standards
Clear understanding of specific customers with potential size of market. Specific business model archetypes for customer. Complete understanding of the job we are handling for the customer
Exceeds Standards
Clear understanding of specific customers in MULTIPLE markets. Specific business model archetypes for each market. Multiple jobs we are handling for the customer specific to the market.
3. Channels
Not Approaching Standards
Unclear B2B/B2C channel understanding. Missing specific channels and alternative channels.
Meets Standards
Specific B2B/B2C channels of distribution with citations for each specific and alternative channels.
Exceeds Standards
Extensive research of B2B/B2C channels of distribution with citations for each specific and alternative channels.
4. Customer Relationships
Not Approaching Standards
Missing steps to attract, keep and grow the customer. Missing understanding of needed relationship with customer.
Meets Standards
Three part plan to attract, keep and grow customers with specific benchmarks.Clear understanding of the complete customer relationship needs.
Exceeds Standards
In depth three part plan to attract, keep and grow customers with specific benchmarks.Specific understanding of the complete customer relationship needs.
5. Revenue Streams
Not Approaching Standards
A general understanding of the profit stream for the product/service. A partial revenue model based on customer segments. General pricing tactics for customer segment.
Meets Standards
Clear understanding of the profit stream for the product/service. A complete revenue model based on customer segments. Specific pricing tactics for customer segment.
Exceeds Standards
Clear understanding of the profit stream for the product/service in MULTIPLE markets. A complete revenue model based on MULTIPLE customer segments. Specific pricing tactics for each customer segment.
6. Key Partners
Not Approaching Standards
Incomplete of missing list of key partners, suppliers, resources required of each key partner. Key partners expected return missing or to general, from your side of the venture.
Meets Standards
A complete list of key partners, suppliers, resources required of each key partner. Key partners expected return from your side of the venture.
Exceeds Standards
An extensive list of key partners, suppliers, resources required of each key partner. Key partners expected return from your side of the venture with monetary value
7. Key Activities
Not Approaching Standards
Missing or general listof key activities without backup data on needs to achieve key activities. Missing detailed tasks for manufacturing, technology, supply chain and other activities specific to product/service.
Meets Standards
List of key activities with backup data on needs to achieve key activities. Detailed tasks for manufacturing, technology, supply chain and other activities specific to product/service.
Exceeds Standards
List of key activities with backup data on needs to achieve key activities for MULTIPLE markets. Detailed tasks for manufacturing, technology, supply chain and other activities specific to product/service.
8. Key Resources
Not Approaching Standards
General list of resources needed with out citations for connecting with the resources, and and missing prioritization.
Meets Standards
Complete list of resources needed with citations for connecting with the resources, and sorted by prioritization.
Exceeds Standards
Complete list of resources needed with citations for connecting with the resources, and sorted by prioritization by MULTIPLE markets.
9. Cost Structure
Not Approaching Standards
Missing or general critical costs for product/service with out sources. In-complete spreadsheet with detailed fixed and variable for a startup or in house resource requirement.
Meets Standards
Explanation of critical costs for product/service with sources. Complete spreadsheet with detailed fixed and variable for a startup or in house resource requirement.
Exceeds Standards
Explanation of critical costs for product/service with sources for MULTIPLE markets. Complete spreadsheet with detailed fixed and variable for a startup or in house resource requirement by MARKET.
Keywords:
The Business Model Canvas
Subjects:
Business
English
Vocational
Types:
Project
Presentation
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