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iRubric: Advocacy Campaign rubric

iRubric: Advocacy Campaign rubric

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Advocacy Campaign 
Advocacy Campaign
Final Requirement in GEPCM01X. A pair of students create an advocacy campaign based on the Prob-Sol Outputs. It a 2-minute and 30 seconds campaign that showcases the goal of spreading awareness about the advocacy.
Rubric Code: D22B634
By SirGab16
Ready to use
Public Rubric
Subject: Communication  
Type: Exam  
Grade Levels: Undergraduate, Graduate

Powered by iRubric Campaign criteria
  Below Basic

4 pts

Basic

6 pts

Proficient

8 pts

Advanced

10 pts

Narrative Clearly Extends Ideas

Below Basic

Fails to extend ideas presented in primary or secondary sources through original analysis, evaluation, and elaboration.
Basic

Extends some ideas presented in primary or secondary sources through original analysis, evaluation, and elaboration.
Proficient

Extends ideas presented in primary or secondary sources through original analysis, evaluation, and elaboration.
Advanced

Clearly extends ideas presented in primary or secondary sources through original analysis, evaluation, and elaboration.
Communication via Campaign

Below Basic

Fails to extend ideas in a clear, compelling, thoughtful way.
Basic

Extends some ideas in a clear, compelling, thoughtful way.
Proficient

Extends ideas in a clear, compelling, thoughtful way.
Advanced

Clearly extends ideas in a clear, compelling, thoughtful way.
Call To Action

Below Basic

May provide a weak or unrealistic call to action that is related to the advocacy cause.
Basic

Provides a debatably realistic or appropriate call to action that is related to the advocacy cause.
Proficient

Provides an appropriate call to action that is related to the advocacy cause.
Advanced

Provides a meaningful call to action that is responsive to the advocacy cause.
Position and Counterargument

Below Basic

Fails to defend a position with any evidence and fails to address the reader's counterarguments.
Basic

Defends a position with little evidence and may address the reader's counterarguments.
Proficient

States and maintains a position, generally defends that position with precise and relevant evidence (including facts, expert opinions, quotations, expressions of commonly held beliefs, logical reasoning, anecdotes, observations, and analogies) and addresses reader's counterarguments.
Advanced

States and maintains a position, authoritatively defends that position with precise and relevant evidence and convincingly addresses reader's counterarguments.
Tone and Focus: Aware of Audience

Below Basic

Demonstrates a lack of tone and focus related to the supposed audience or lacking audience awareness for each tactic, audience, and/or purpose..
Basic

Demonstrates an inconsistent tone and focus related to the audience for each tactic, audience, and/or purpose..
Proficient

Consistent tone and focus with a general sense of audience for each tactic, audience, and/or purpose..
Advanced

Consistent tone and focus and demonstrates a clear sense of audience for each tactic, audience, and/or purpose.
Language and Conventions

Below Basic

Contains serious errors in conventions and uses limited vocabulary.
Basic

Contains several errors in conventions and uses basic and predictable language.
Proficient

Contains some errors in conventions but they do not interfere with reader understanding. Provides some precise language.
Advanced

Contains few, if any, errors in conventions. Provides precise and appropriate language.
Cohesiveness of Plan

Below Basic

Goals, objectives, tactics, etc. do not form a cohesive approach. Justification of plan is present, but not compelling or well thought out.
Basic

Goals, objectives, tactics, etc. form a minimally cohesive approach. Justification of plan is absent; not compelling or well thought out.
Proficient

Goals, objectives, tactics, etc. form a moderately cohesive approach. Justification of plan is present, but not entirely compelling or well thought out.
Advanced

Goals, objectives, tactics, etc. form a cohesive approach. Justification of plan is solid (compelling and well thought out).






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