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iRubric: Design a Cereal Box rubric

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Design a Cereal Box Design a Cereal Box Design a cereal box, using appropriate advertising techniques, and create a commercial to persuade consumers to buy your product Rubric Code: CX9BB49 By MISCARDINA2018 Ready to use Public Rubric Subject: English Type: Assignment Grade Levels: K-5

Media Literacy
	Level 1 (N/A)	Level 2 (N/A)	Level 3 (N/A)	Level 4 (N/A)
Knowledge	Level 1 Demonstrates limited knowledge and understanding of an advertisement <BR> - product is not identified and pictures, numbers and words are not included.	Level 2 Demonstrates some knowledge and understanding an advertisement <BR> - product is somewhat identified and there are pictures, numbers and words).	Level 3 Demonstrates considerable knowledge and understanding of an advertisement <BR> -product is clearly identified and there are pictures, numbers and words.	Level 4 Demonstrates through knowledge and understanding of an advertisement <BR> - product is clearly highly identified and there are pictures, numbers and words.
Neatness	Level 1 Writing is non-legible.	Level 2 Writing is difficult to read and understand. Writing is not very legible.	Level 3 Writing is neat and easy to read. Meets standards.	Level 4 Writing is neat and legible. Student has taken extra care in his/her writing.
Creativity/Technique	Level 1 Student has used no colour and pictures in his/her cereal box to attract customers attention to the product.	Level 2 Student has used some colour and pictures in his/her cereal box to attract customers attention to the product.	Level 3 Student has used many colours and pictures in his/her cereal box to attract customers attention to the product.	Level 4 Student has used several colours and pictures in his/her cereal box to attract customers attention to the product. Extra attention to detail.
Persuasive	Level 1 Student has not used media commercial techniques in his/her advertisement to reach and persuade the target audience.	Level 2 Student has used some media commercial techniques in his/her advertisement to reach and persuade the target audience.	Level 3 Student has used many media commercial techniques in his/her advertisement to effectively reach and persuade the target audience.	Level 4 Student has used several in his/her advertisement to attract customers attention to fully and convincingly reach and persuade the target audience. Extra attention to detail. Extra advertising techniques are used.