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iRubric: Professional Branding Group presentation rubric

iRubric: Professional Branding Group presentation rubric

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Professional Branding Group presentation 
Professional Branding Website Assignment
The Objectives for the Personal Branding Group Presented are below: 1. Develop a personal brand that is communicated in a professional/personally presentation. 2. Identify and post documents like posters and commercials . 3. Compare and contrast competitor brands visually, orally and graphically incorporating messages that demonstrate your marketability. 4. Use advertising strategies to promote brand using graphic design.
Rubric Code: CX9573W
By ayap2644
Ready to use
Public Rubric
Subject: Arts and Design  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Graphic Design II
  Excellent

100 pts

Good

75 pts

Fair

50 pts

Poor

25 pts

Communication Skills
40 %

Group Presentation
Excellent

Strong oral, visual, and nonverbal abilities. Effective decision making choices regarding communication theories and practices. Exceptional use of language, production skills, organization and structure.
Good

Good communication skills. Student uses verbal and nonverbal communication somewhat effectively and understanding of communication theories and practices is apparent.
Fair

Verbal and nonverbal communication skills are weak and lack appropriate messaging. Questionable choices about communication tactics are present but some degree of understanding is present.
Poor

Communication skills, verbal and nonverbal messages, are poor and lack detail and appropriate purpose.
Design
20 %

Poster and Commercial
Excellent

The design contains a professional theme to compare to strong graphics and design exceeds assignment expectations. Sample works are demonstrated and are well done.
Good

The design contains an professional theme to compare to strong graphics and design meets criteria. Sample works are demonstrated and meets the criteria.
Fair

The design contains a theme, graphics, some graphics. Desig does not meet all expectations. Sample works are present and meet some of the criteria.
Poor

The design theme is inappropriate and are missing. The design does not meet the assignment criteria. Sample works are missing or inappropriate.
Compare and Contrast
20 %

Compare and contrast competitor brands
Excellent

The supporting documents represent diverse examples of student work and exemplify transferable skills. The number of supporting documents exceeds the criteria. The brand comparisons exceeds expectations.
Good

The supporting documents are appropriate, the student work represents acceptable conventions and exemplify some transferable skills. The brand comparisons assignment criteria.
Fair

The supporting documents are not diverse and represent limited skills and abilities. The brand comparisons professionalism or effective conventions.
Poor

The supporting documents lack diversity and do not effectively portray student skills and abilities. The brand comparisons poorly constructed and executed.
Advertising Strategy
20 %

Critically think using design banner ad for billboard and social media.
Excellent

The site exceeds assignment criteria and includes additional information that is professional and valuable to consumers.
Good

The site meets expectations regarding assignment criteria and includes basic information relevant to potential consumers.
Fair

The site adheres to assignment components but does not include the number of strategies or the quality expected of an educated workforce.
Poor

The site does not reflect quality work, examples or the conventions of the discipline.



Keywords:
  • career readiness, personal branding, website development



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