iRubric: DES113: Typography rubric

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DES113: Typography

DES242: Logo + Identity Design

Week 1 Assignment 1: Creating a Lettermark (120 pts)

Rubric Code: CA766C

By aprilbiss

Ready to use

Public Rubric

Subject: Arts and Design

Type: Assignment

Grade Levels: Undergraduate

Guidelines • Create 2 different typographic compositions for each company’s initials (2-3 letters). • Lettermarks created in Illustrator • Explore no more than 2 typefaces per solution that belongs to the categories • Explore various aspects of the fundamental design principles of balance, emphasis, contrast and unity
	Excellent 24 pts	Satisfactory 18 pts	Improvement Needed 12 pts	Unsatisfactory 6 pts	Incomplete 0 pts
Guidelines 24 pts	Excellent Met all guidelines	Satisfactory Met 3 of the 4 guidelines	Improvement Needed Met 2 of the 4 guidelines	Unsatisfactory Met 1 of the 4 guidelines	Incomplete Did not complete.
Jumping Spider Toy Store Lettermark is a, visually effective and successfully conveys the initials as a lettermark logo.
	Excellent 24 pts	Satisfactory 18 pts	Improvement Needed 12 pts	Unsatisfactory 6 pts	Incomplete 0 pts
Jumping Spider Toy Store 24 pts	Excellent Lettermark is a, visually effective and successfully conveys the initials as a lettermark logo.	Satisfactory Lettermark is generic looking and not aesthetically interesting enough for the brand. The lettermark can be pushed more to be visually interesting and unique.	Improvement Needed Lettermark is hard to read, and is not as visually effective. The mark needs to be pushed creatively to be successful.	Unsatisfactory Lettermark fails to be readable and visually effective. The lettermark is not successfully conveying your initials as a lettermark logo.	Incomplete Did not complete.
Bank of Lantander Lettermark is a, visually effective and successfully conveys the initials as a lettermark logo.
	Excellent 24 pts	Satisfactory 18 pts	Improvement Needed 12 pts	Unsatisfactory 6 pts	Incomplete 0 pts
Bank of Lantander 24 pts	Excellent Lettermark is a, visually effective and successfully conveys the initials as a lettermark logo.	Satisfactory Lettermark is generic looking and not aesthetically interesting enough for the brand. The lettermark can be pushed more to be visually interesting and unique.	Improvement Needed Lettermark is hard to read, and is not as visually effective. The mark needs to be pushed creatively to be successful.	Unsatisfactory Lettermark fails to be readable and visually effective. The lettermark is not successfully conveying your initials as a lettermark logo.	Incomplete Did not complete.
TOSCANO ITALIAN BISTRO Lettermark is a, visually effective and successfully conveys the initials as a lettermark logo.
	Excellent 24 pts	Satisfactory 18 pts	Improvement Needed 12 pts	Unsatisfactory 6 pts	Incomplete 0 pts
TOSCANO ITALIAN BISTRO 24 pts	Excellent Lettermark is a, visually effective and successfully conveys the initials as a lettermark logo.	Satisfactory Lettermark is generic looking and not aesthetically interesting enough for the brand. The lettermark can be pushed more to be visually interesting and unique.	Improvement Needed Lettermark is hard to read, and is not as visually effective. The mark needs to be pushed creatively to be successful.	Unsatisfactory Lettermark fails to be readable and visually effective. The lettermark is not successfully conveying your initials as a lettermark logo.	Incomplete Did not complete.
Paramount Computer Technology Lettermark is a, visually effective and successfully conveys the initials as a lettermark logo.
	Excellent 24 pts	Satisfactory 18 pts	Improvement Needed 12 pts	Unsatisfactory 6 pts	Incomplete 0 pts
Paramount Computer Technology 24 pts	Excellent Lettermark is a, visually effective and successfully conveys the initials as a lettermark logo.	Satisfactory Lettermark is generic looking and not aesthetically interesting enough for the brand. The lettermark can be pushed more to be visually interesting and unique.	Improvement Needed Lettermark is hard to read, and is not as visually effective. The mark needs to be pushed creatively to be successful.	Unsatisfactory Lettermark fails to be readable and visually effective. The lettermark is not successfully conveying your initials as a lettermark logo.	Incomplete Did not complete.

Keywords:

graphic design

Subjects:

Arts and Design

Types:

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