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iRubric: PR Writing Release Assignment rubric

iRubric: PR Writing Release Assignment rubric

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PR Writing Release Assignment 
PR Writing Release Assignment
Assessment of a standard written press release.
Rubric Code: C5482A
By joycedenheijer
Ready to use
Public Rubric
Subject: Communication  
Type: Assignment  
Grade Levels: Undergraduate

Powered by iRubric Press Release
  POOR

0 pts

ADEQUATE

0 pts

GOOD

0 pts

WOW!

0 pts

Headline and Lead

POOR

*Headline has nothing to do with the story
*Lead has nothing to do with the story
ADEQUATE

*Headline is either too long or too short
*Headline is vague
*Lead is cluttered
*Reader is not drawn in at all
GOOD

*Headline entices reader to go to the lead to see if the story is worth reading
*Contains strong, active verbs and short, simple words
*Reader not drawn in immediately
WOW!

*Headline is catchy;
*It makes the reader want to continue to the story;
*Is positive and specific
*Uses strong, active verbs and short, simple words
*Draws in the reader - makes reader want to read more
*Is focused, short and memorable
AP Style & Grammar

POOR

*AP style not followed
*Contains many AP Style errors and grammatical, punctuation and spelling errors
*Language is frequently unclear; no sentence structure
ADEQUATE

*AP Style not followed
*Contains four or five AP Style errors and grammatical, punctuation and spelling errors.
*Language is frequently unclear; no sentence structure
GOOD

*AP Style followed somewhat
*Contains two or three AP Style errors
*Contains two or three grammatical, punctuation and spelling errors
*Language is clear; good sentence structure
WOW!

*AP Style followed wonderfully
*Limited AP Style or grammar error
*Rules of grammar, usage and punctuation are followed
*Language is clear and precise; excellent sentence structure
Organization & Structure

POOR

*Structure & organization are not evident
*Paragraphs are disjointed and lack transition of thoughts
ADEQUATE

*Structure & organization detract from the message of the writer
*Paragraphs are disjointed and lack transition of thoughts
*Sentences are choppy (too short) or wordy (too long)
*Inverted pyramid format not used
GOOD

*Structure & organization of the story is easy to follow
*Paragraph transitions are presented and maintain the flow throughout the story
*Inverted pyramid format used somewhat
WOW!

*Structure & organization of the story is clear and easy to follow
*Paragraph transitions are present and logical and maintain the flow of thought throughout the paper
*Sentences are short (no more than 25 words, usually)
*Paragraphs are short
*Inverted pyramid format applied
News Value

POOR

*Reader is left wondering why story was written
*No news value
*Story holds no interest and value
ADEQUATE

*Some interest in the event generated as a result of the story
*Story holds little interest and value
GOOD

*Significant interest in the event generated as a result of the story
*Story is interesting and valuable
WOW!

*Extreme amount of interest in the event generated as a result of the story
*Story is interesting and valuable
Format

POOR

*Ineffective lead
*Inappropriate content
*Page number not included
*Media contact info not included
*Did not use client's letterhead
*No ### at end
ADEQUATE

*Release lacks the designated format
*Ineffective lead
*Media contact info is not included
*Did not use client's letterhead
*Page number not included
*No ### at end
*Content is questionable
GOOD

*Release follows designated format guidelines
*Lead is effective
*Used client's letterhead
*Media contact info included, but not placed correctly
*Page number included
*### at end
*Content is, for the majority, appropriate
WOW!

*Release follows designated format guidelines
*Effective lead
*Profile is the appropriate length as described for the assignment
*Used client's letterhead
*Media contact info included & placed correctly
*Page number included
*### at end
*Content is appropriate



Keywords:
  • PR Writing, press release assignment, assessment

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