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iRubric: Startup Business Final rubric

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Startup Business Final Startup Business Final Rubric to evaluate a startup business. Rubric Code: C24WC2X By hbircicek Ready to use Public Rubric Subject: Business Type: (Other) Grade Levels: (none)

Business start-up
	Not Done 0 pts	Poor 1 pts	Fair 2 pts	Good 3 pts
Business Idea Should be included in your Business Plan.	Not Done Business idea is not done (you can stop here).	Poor Business idea is not crystalized or has been done by others and failed.	Fair Business idea is fairly clear and unique.	Good Clear and unique business idea.
Documentation
Business Plan At least 250 words on your business plan. Should include your future plans for your business.	Not Done Not done	Poor Poor business plan. Needs a lot of work.	Fair Fairly done business plan. Needs work.	Good Meets all requirements.
Marketing Plan 250 words, on how you plan to reach your customers and how much of your start-up cost will be used on this. I.E Social Media, Word of Mouth, TV ads, possible promotions.	Not Done Not done	Poor Weak, unproven, or controvertial marketing plan.	Fair Fairly done marketing plan. Needs work.	Good Working marketing plan.
Logo Logo must fit one one full page	Not Done Not done.	Poor Not thought out.	Fair Thought out not executed well.	Good Thought out and executed well.
Blue Print Picture of your product	Not Done No done.	Poor Not thought out	Fair Thought out Not executed well.	Good Thought out and executed well.
Product or Service
Product or Service	Not Done Nothing has been done. At the idea stage.	Poor Some work has been done. Prototype/Service is not ready.	Fair There is a prototype of product or service.	Good There is a working product or service.
Start-up Costs How much money will you need to start your business. Equipment, inventory, building, (should be included in your business plan)	Not Done No model.	Poor Is not specific	Fair Tested model. May not be strong enough.	Good Proven model tested by others.
Barriers to Entry
Patentability If applicable (should be included in your business plan)	Not Done Needs patent.	Poor	Fair	Good Will have a patent.
Financials
Revenues How much do you plan on charging for your product or service? How did you come to this number? How much does it cost you to make the product and pay your employees?	Not Done None, negligible.	Poor Little, with small potential.	Fair Break even or close to break even.	Good Profitable with high potential.
Market / Industry
Target Market what particular group of people is this product aimed at. (Should be included in marketing plan)	Not Done Unidentified	Poor Vague.	Fair Somewhat identified.	Good Clearly identified.
Penetrability How easy will it be to enter your field. (should be included in marketing plan)	Not Done Unpenetratable market or industry.	Poor Hard to penetrate market or industry (e.g. Airlines)	Fair Penetratable market but with difficulties	Good Easy to penetrate. Ripe market.
Market Saturation Should be included in your marketing pln	Not Done Over saturated market with huge competition (e.g. social networking)	Poor Largely saturated market. Room for entry.	Fair Unsaturated market. Sufficient room for entry.	Good Lightly serviced market. Lot of room for entry.
Presentation

Keywords:

Business, investor, entrepreneurship, VS, Angel Investor, Investment, Business Plan

Subjects:

Types:

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