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iRubric: Advertisement Analysis Rubric

iRubric: Advertisement Analysis Rubric

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Advertisement Analysis Rubric 
Advertisement Analysis Rubric
For this assignment you will demonstrate your analytical skills by critically analyzing the specific appeal in the print advertisement attached. Although you will undoubtedly use some description in your essay, analysis is the objective. Look beyond to what is shown to why it is there and what it means.
Rubric Code: C229AC6
By bratteberry72
Ready to use
Public Rubric
Subject: English  
Type: Writing  
Grade Levels: Undergraduate

Powered by iRubric Rhetorical Analysis
  Excellent

4 pts

Good

3 pts

Fair

2 pts

Poor

1 pts

Content
4 pts

Introduction & Title -
Excellent

Thesis makes an analytical claim. <BR> Intro creates interest in essay. Title shows thought and creativity.
Good

Thesis makes an analytical claim. Title is adequate and interesting.
Fair

Thesis may or may not make an analytical claim, but is weak. Intro is adequate but fails to create interest in essay. Title is mundane,but accurate.
Poor

Thesis may be missing or inaccurate. Intro is rudimentary. Title may be missing or is perfunctory.
Content
4 pts

Discussion of appeals -
Excellent

Analysis of appeals is accurate and goes beyond the surface to cultural/social criticism. Discussion is thorough and insightful. Examples from the ad provide a complete picture that sets the stage for the analysis. Target audience is identified and supported. The analysis is supported by textual examples.
Good

Analysis of appeals is accurate and attempts to go beyond the surface to cultural/social criticism. Discussion is thorough but may not completely convince. Examples from the ad provide a complete picture that sets the stage for the analysis. Target audience is identified and supported. The analysis is supported by textual examples.
Fair

Analysis of appeals is somewhat accurate. Discussion is somewhat complete but might just scratch the surface, may seem mechanical. Target audience may or may not be identified and supported.
Poor

Analysis of appeals shows some misunderstanding. Discussion is brief. Target audience may be misidentified or not identified. No support given.
Organization
4 pts

Excellent

All paragraphs are well organized and easy to understand. Each contains a sophisticated topic sentence and transitions. All sentences within the paragraph concisely and effectively work to support both the paragraph's and thesis's claims.
Good

Most ideas are thought out and organized for the reader. Each paragraph contains a topic sentence and transition, although some may seem formulaic. All sentences within the paragraph work to support both the paragraph's and thesis's claims.
Fair

Some ideas are thought out and organized for the reader, but more development may be needed. There is an effort to create topic sentences and transitions, although this might not always be consistent. There is some connection between thesis and paragraphs.
Poor

Ideas may be somewhat jumbled and hard to follow. Paragraphs may not begin with topic sentences nor end with transitions. There is not a clear connections between paragraphs and thesis.
Word Use and Tone
4 pts

Excellent

Word use is accurate and vocabulary is varied and sophisticated. Tone is appropriate for material and reflects respect for intelligence of reader.
Good

Word use is mostly accurate and vocabulary is varied. Few to no words are misused. Tone is mostly appropriate for material and reflects respect for reader.
Fair

Word use is mostly accurate, but some mis-used words and/or idiomatic errors. Vocabulary lacks variation. Tone may be appropriate for material and<BR>
reflects respect for reader.
Poor

May contain many misused or inaccurate words that impede readability. Little variation in vocabulary. Tone is inconsistent or inappropriate.
Sentences
4 pts

Excellent

Sentences are well constructed without using repetitive ideas throughout the essay. Sentences vary in type and are sophisticated.
Good

Most sentences are well constructed with complete thoughts. There is some variation in type. Sentences indicate a maturing style.
Fair

Most sentences are well constructed, but some are run-ons, fragments, or comma splices. There is little variation in sentence type. Sentence style may be unsophisticated.
Poor

Sentences do not have structure and are incomplete or rambling. Sentence style is unsophisticated. Many sentence errors.
Punctuation and Mechanics
4 pts

Excellent

Essay contains no errors in punctuation and mechanics. MLA format is used accurately.
Good

Essay contains few if any errors in punctuation and mechanics. MLA format is mostly accurate.
Fair

Essay may contain a few errors in punctuation and mechanics. May be errors in MLA format.
Poor

Essay contains errors in punctuation and mechanics. MLA format has not been followed.



Keywords:
  • Analysis Advertisement

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