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iRubric: Marketing - ACG Pathways Well-being Project rubric

iRubric: Marketing - ACG Pathways Well-being Project rubric

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Marketing - ACG Pathways Well-being Project 
Marketing Project
Group development and launch of a marketing plan.
Rubric Code: BXB47A9
By James_Manser
Ready to use
Public Rubric
Subject: Business  
Type: Assessment  
Grade Levels: 9-12, Undergraduate

Powered by iRubric Marketing Category
  Poor

7 pts

Fair

9 pts

Good

11 pts

Excellent

14 pts

Marketing Research 1

Poor

Defines the problem. Analyzes the situation
Fair

Defines the problem; Analyzes the situation.Develops data collection procedures; Examines & organizes information
Good

Defines the problem; Analyzes the situation.Develops data collection procedures; Examines & organizes information and proposes a solution
Excellent

Defines the problem; Analyzes the situation.Develops data collection procedures; Examines & organizes information and proposes differentiated solutions
Client liaison

Poor

Id characteristics of client
Fair

Id characteristics of client; needs & wants
Good

Id characteristics of client; needs & wants; Id business information - Resources; support needed
Excellent

Id characteristics of client; needs & wants; Id business information - Resources; support needed; business environment
SWOT

Poor

Identifies the business strengths & weakness
Fair

Identifies a business strength, weakness, opportunity and threat
Good

Somewhat identifies the business strengths, weakness, opportunities and threats external to the business
Excellent

Clearly identifies the business strengths, weakness, opportunities and threats external to the business
Marketing Strategy

Poor

Determines the target market
Fair

Identifies a marketing plan of action;
Good

Identifies a marketing plan of action; Determines the target market
Excellent

Identifies a marketing plan of action; Determines the target market and develops an appropriate marketing mix
Promotional Plan

Poor

Perform a situational analysis
Fair

Perform a situational analysis. Write objectives for the plan ;
Good

Perform a situational analysis. Write objectives for the plan including measurements to determine campaign effectiveness
Excellent

Perform a situational analysis. Write objectives for the plan including measurements to determine ad effectiveness; Id strategies for plan
Promotional Collateral

Poor

Created an ad
Fair

Created promotional strategy using two media channels
Good

Created promotional strategy using at least three media channels including launch event and promotional video
Excellent

Created promotional strategy using at least three media channels including launch event and promotional video. Developed metrics to measure impact of these
Peer Review

Poor

Peers rated student performance below 50%
Fair

Peers rated student performance between 51 - 65%
Good

Peers rated student performance between 66 - 80%
Excellent

Peers rated student performance between above 80%



Keywords:
  • BHS Marketing Plan

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