Skip to main content
iRubric: Advertising Magazine Advertisement rubric

iRubric: Advertising Magazine Advertisement rubric

find rubric

edit   print   share   Copy to my rubrics   Bookmark   test run   assess...   delete   Do more...
Advertising Magazine Advertisement 
Marketing (Print Advertisement)
Create two magazine advertisements for a new or improved product. It must have all of the elements of a print advertisement. Refer to your hand-outs and this rubric for guidance. The advertisement must be 3D. You may use the computers for pictures, be creative( use drawings, magazine ads, construction cutouts, etc...., and or other arts and crafts for this assignment. (You wil need a paper to explain your details about your advertisement).
Rubric Code: BX98732
By pebido
Ready to use
Public Rubric
Subject: Vocational  
Type: Presentation  
Grade Levels: 9-12

Powered by iRubric Print Advertisement
  Poor

Lacking Control

5 pts

Fair

Minimal Control

10 pts

Good

Sufficient Control

15 pts

Very Good

Consistent Control

20 pts

Excellent

Full command

25 pts

Ideas
25 pts

Print Advertisement must address all components and steps as described in your hand-outs. Headline, Illustration, Copy, Signature, and Slogan. You must explain the purpose of each element in your ad and explain the use of your color and font for your layout. (why does this attract the readers focus)?(Must be 3D)
Poor

Print Advertisement does not address all components and steps as described in your hand-out to include color, font and all elements of a print advertisement. Project lacks several items and does not answers the who, what, when, where, and why questions.
Fair

Print Advertisement does address some of the components and steps as described in your hand-out but is missing at least three other elements and is not done in a good manner. Does not answer the who, what, when, where and why questions.
Good

Print Advertisement does address most components and steps as described in your hand-out, but is missing at least two elements. to include color, font and all elements of a print advertisement. Projects are done in a good manner, and answers the who, what, when, where, and why questions.
Very Good

Print Advertisement does address most of the components and steps as described in your hand-out to include color, font and all elements of a print advertisement, but is missing at least one component. Projet s are done in a very good manner, and answers the who, what, when, where, and why questions.
Excellent

Print Advertisement does address all components and steps as described in your hand-out to include color, font and all elements of a print advertisement. Projects are done in an exceptional manner, and answers the who, what, when, where, and why questions. All information is specific.
Organization
25 pts

Overall organiztion of the print advertisement is clear, and the color used is engaging for the product.
Poor

You don't have a clear sequence, introduction, conclusion, or transitions. The color scheme is not engaging for for the product.
Fair

Your sequencing is not complete. You may be missing an introduction or conclusion. The color scheme is somewhat engaging for for the product.
Good

You have a generally clear sequence of ideas. Your introduction and your conclusion are clear. You use transitions to link parts of your advertisement. The color scheme is engaging for for the product.
Very Good

You have a logical sequence of ideas. Your introduction and your conclusion are complete. You use a variety of color for your product and the color scheme is engaging. You meet all of the criteria for this assigment.
Excellent

You have a logical sequencing of ideas and supporting details. Your introduction and conclusion are engaging. Your choice of a color scheme for your your Advertisement is exceptional and exceeds the standards or color for this assignment.
Style
25 pts

Controlling language to engage the reader. Persuasive in tone. Your presentation of your ad gets the viewer to want to buy your product.
(to include the persuasive writing for your advertisement). One page, double spaced 12 point font.
Poor

Your language and tone in your paper does not engage the audience. Your presentation does not convince the buyer to purchase your product.
Fair

Your language and tone in your paper are engaging some of the time. Your word choice is too simple or repetitive. Prospective buyers do not seem interested in your product.
Good

Your word choices for your paper are engaging. You have some variety in sentence structures. Prospective buyers seem somewhat uninterested in your product.
Very Good

Your word choices for your paper are engaging and you have a distinctive writer's voice. Your sentences vary in length and structure during your presentation. Prospective buyers are a little bit enthused about purchasing your product.
Excellent

Your word choices for your paper are engaging and you have a distinctive writer's voice. Your sentences vary in length and structure during your presentation. Prospective buyers are a extremely enthused about purchasing your product.
Mechanics
25 pts

Presentation must be presented in a way to sell the product. Eye contact and presentation must convince the buyer to purchase your product.
Poor

Presentation is not done in a good way. Clients are not enthuiased about the new produt. Presentaiton is not a selling point. Eye contact is not present or is lacking during presentation.
Fair

Presentation is done in an OK manner. Clients are interested in the new product, but not sure they will buy it. Presentation is somewhat of a selling point . Eye contact and presentation somewhat convinces the buyer to purchase your product.
Good

Presentation is done in an good manner. Clients are interested in the new product, and are some what sure they will purchase it.
somewhat of a selling point. Eye contact and presentation is a little bit convincing to buy the product.
Very Good

Presentation is done in an pretty good manner. Clients are very interested in the new product, and are sure they will purchase it. Eye contact during presentation is good and is convincing to buy the product.
Excellent

Presentation is done in an exceptional way. Clients are extremely excited about the new product. Presentation is definitely a selling point and done in an exceptional way. Eye contact and presentation convinces the client to buy the product.



Keywords:
  • Promotion



Discuss this rubric




Do more with this rubric:
Preview

Preview

Preview this rubric.
Edit

Edit

Modify this rubric.
Copy

Copy

Make a copy of this rubric and begin editing the copy.

Print

Print

Show a printable version of this rubric.
Categorize

Categorize

Add this rubric to multiple categories.
Bookmark

Bookmark

Bookmark this rubric for future reference.
Assess
Test run

Test run

Test this rubric or perform an ad-hoc assessment.
Grade

Grade

Build a gradebook to assess students.
Collaborate

Collaborate

Apply this rubric to any object and invite others to assess.
Share
Publish

Publish

Link, embed, and showcase your rubrics on your website.
Email

Email

Email this rubric to a friend.
Discuss

Discuss

Discuss this rubric with other members.
 

Do more with rubrics than ever imagined possible.

Only with iRubrictm.


Copyright © 2024 Reazon Systems, Inc.  All rights reserved.
n16