iRubric: DES109 Graphic Design I rubric

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DES109 Graphic Design I

Week 3: Assessment 3 – Creative Briefs (50 pts)

Rubric Code: BC6XBC

By aprilbiss

Ready to use

Public Rubric

Subject: Arts and Design

Type: Assessment

Grade Levels: Undergraduate

Guidelines • Create a "mock" creative brief • Items included: Client Name and Contact Info, Project, Prepared by, Background of the Client, Target Audience, Schedule for Project and Budget • File Format: PDF
	Excellent 10 pts	Satisfactory 8 pts	Improvement Needed 6 pts	Unsatisfactory 4 pts	Incomplete 0 pts
Guidelines 10 pts	Excellent Met all guidelines	Satisfactory Met most guidelines	Improvement Needed Met some guidelines	Unsatisfactory Met few guidelines	Incomplete Did not complete.
Creative Brief Overall Design Creative Brief effectively portrayed a brand image for your brief using a name/logo and color scheme as well as your business's contact info.
	Excellent 20 pts	Satisfactory 15 pts	Improvement Needed 10 pts	Unsatisfactory 5 pts	Incomplete 0 pts
Design Principles 20 pts	Excellent Creative Brief effectively portrayed a brand image for your brief using a name/logo and color scheme as well as your business's contact info.	Satisfactory Creative Brief portrayed a brand image for your brief – a name/logo and color scheme needs slight adjustments compositionally to work more effectively.	Improvement Needed Creative Brief portrayed a brand image for your brief – a name/logo and color scheme needs major adjustments compositionally to work more effectively.	Unsatisfactory Creative Brief fails to portray a brand image for your brief using a name/logo and color scheme as well as your business's contact info.	Incomplete Did not complete.
Brief Details Brief details effectively cover all the details in the instructions given clearly and thoroughly.
	Excellent 20 pts	Satisfactory 15 pts	Improvement Needed 10 pts	Unsatisfactory 5 pts	Incomplete 0 pts
Brief Details 20 pts	Excellent Brief details effectively cover all the details in the instructions given clearly and thoroughly.	Satisfactory Brief details cover all the details in the instructions given.	Improvement Needed Brief details could be more clear and substantial to fully cover what has been listed in the instructions.	Unsatisfactory Brief details fail to effectively cover all the details in the instructions given clearly and thoroughly.	Incomplete Did not complete.