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iRubric: Visual Rhetorical Analysis/OPTIC Strategy rubric

iRubric: Visual Rhetorical Analysis/OPTIC Strategy rubric

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Visual Rhetorical Analysis/OPTIC Strategy 
Visual Rhetorical Analysis
Cohesive analysis of visual elements for effectiveness and message
Rubric Code: B2XXW86
By cpdelavega
Ready to use
Public Rubric
Subject: English  
Type: Assignment  
Grade Levels: 9-12

Powered by iRubric OPTIC Presentation
  Excellent

4 pts

Developing strongly

3 pts

Fair

2 pts

Not acceptable

1 pts

Delivery

Excellent

The presentation is clear, well-developed and easy to follow. The analysis is delivered eloquently and effectively. The speaker makes eye contact and professionalism.
Developing strongly

The speaker summarized his/her part, but the presentation lacks specific relation to the visual analysis. Supporting evidence and explanation is inconsistent. The speaker is mostly effective, but it is difficult to hear, the presenter speaks too quickly, or there are distracting movements.
Fair

The presentation is too brief. The speaker did not contribute effectively to the overal analysis. The analysis is missing parts or incomplete. It is not cohesive.
Not acceptable

Lack of organization, cohesion, or appropriate level of detail. The speaker does not contribute to the overall analysis.
Visual Analysis

Excellent

The visual advertisement, cartoon, etc. is thoroughly analyzed. All of the objects are explained. The appropriate techniques are mentioned. Nothing in the visual is omitted. The writer presents the analysis in an orderly and coherent fashion.
Developing strongly

Good analysis of message and technique employed in the visual. Analysis is generally comprehensive and convincing.
Fair

Some of the aspects of the visual may have been overlooked. The technique employed in the visual may not be mentioned.
Not acceptable

Major elements of both technique, presentation, and analysis missing.
Context of the issue

Excellent

The writer puts the visual into its appropriate context, e.g., political cartoons are aimed at a specific audience. The writer understands the issue well enough to offer a valid interpretation.
Developing strongly

The writer attempts to establish context and identify issues of both message and effectiveness.
Fair

Either the context is not established well, or the visual analysis is not well-developed.
Not acceptable

The writer does not establish an appropriate context. Analysis is incomplete or has no controlling idea.
Style and correctness

Excellent

The paper presents an effective analysis, displaying a sense of voice and academic writing. Mistakes in spelling or grammar are not intrusive. Tone correlated to the topic and point of view.
Developing strongly

Few if any disruptive errors. Clear evidence of careful word choice to convey tone. Developing voice.
Fair

Mistakes in the prose detract from message. Tone or voice not apt for topic.
Not acceptable

Little evidence of revision or seriousness of purpose.




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