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iRubric: Visual Rhetorical Analysis/OPTIC Strategy rubric
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Visual Rhetorical Analysis/OPTIC Strategy
Visual Rhetorical Analysis
Cohesive analysis of visual elements for effectiveness and message
Rubric Code:
B2XXW86
By
cpdelavega
Ready to use
Public Rubric
Subject:
English
Type:
Assignment
Grade Levels:
9-12
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OPTIC Presentation
Excellent
4 pts
Developing strongly
3 pts
Fair
2 pts
Not acceptable
1 pts
Delivery
Excellent
The presentation is clear, well-developed and easy to follow. The analysis is delivered eloquently and effectively. The speaker makes eye contact and professionalism.
Developing strongly
The speaker summarized his/her part, but the presentation lacks specific relation to the visual analysis. Supporting evidence and explanation is inconsistent. The speaker is mostly effective, but it is difficult to hear, the presenter speaks too quickly, or there are distracting movements.
Fair
The presentation is too brief. The speaker did not contribute effectively to the overal analysis. The analysis is missing parts or incomplete. It is not cohesive.
Not acceptable
Lack of organization, cohesion, or appropriate level of detail. The speaker does not contribute to the overall analysis.
Visual Analysis
Excellent
The visual advertisement, cartoon, etc. is thoroughly analyzed. All of the objects are explained. The appropriate techniques are mentioned. Nothing in the visual is omitted. The writer presents the analysis in an orderly and coherent fashion.
Developing strongly
Good analysis of message and technique employed in the visual. Analysis is generally comprehensive and convincing.
Fair
Some of the aspects of the visual may have been overlooked. The technique employed in the visual may not be mentioned.
Not acceptable
Major elements of both technique, presentation, and analysis missing.
Context of the issue
Excellent
The writer puts the visual into its appropriate context, e.g., political cartoons are aimed at a specific audience. The writer understands the issue well enough to offer a valid interpretation.
Developing strongly
The writer attempts to establish context and identify issues of both message and effectiveness.
Fair
Either the context is not established well, or the visual analysis is not well-developed.
Not acceptable
The writer does not establish an appropriate context. Analysis is incomplete or has no controlling idea.
Style and correctness
Excellent
The paper presents an effective analysis, displaying a sense of voice and academic writing. Mistakes in spelling or grammar are not intrusive. Tone correlated to the topic and point of view.
Developing strongly
Few if any disruptive errors. Clear evidence of careful word choice to convey tone. Developing voice.
Fair
Mistakes in the prose detract from message. Tone or voice not apt for topic.
Not acceptable
Little evidence of revision or seriousness of purpose.
Subjects:
English
Types:
Assignment
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