iRubric: American Lit Book Ad rubric

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American Lit Book Ad

Create a book cover design for a book ad for one of the authors that we have studied. The ad should incorporate the contemporary elements of advertising design (use of color, type, space, art or photography)

Rubric Code: AXXC27W

By MaryMargaretK

Draft

Public Rubric

Subject: English

Type: Project

Grade Levels: Undergraduate

Book Covers
	Excellent 10 pts	Good 8 pts	Average 6 pts	Below Expectations 4 pts
Biographical Info 20 % Provide a relevant biographical sketch of the author.	Excellent The biography information is accurate with at least 5 specific details about the author. Includes 8-7 sentences.	Good The biography information is accurate with at least 4 details. Includes 6-5 sentences.	Average The biography information is mostly accurate and/or has 3 or fewer details. Includes 4-3 sentences.	Below Expectations The biography information is inaccurate, has no accurate details, is 2 or fewer sentences long, or is missing.
Summary of Critical Responses 20 % Include a summary of the critical responses the book has received.	Excellent The summary is accurate and includes responses from at least 4 different critics. Includes 8-7 sentences and citation information is attached.	Good The summary is accurate and includes responses from at least 4 different critics. Includes 6-5 sentences and citation information is attached.	Average The summary is mostly accurate and/or includes responses from 3 or fewer different critics. Includes 4-3 sentences or citation information is missing.	Below Expectations The summary information is inaccurate, includes responses from 2 or fewer critics, is 2 or fewer sentences long, summary or citation information is missing.
Quotes from Critics-Author or Book 20 % Include quotes about the author or the specific book made by other well known individuals (e.g. authors, scholars)	Excellent At least 3 quotes from appropriate well known individuals are included. Citation information is attached.	Good At least 2 quotes from appropriate well known individuals are included. Citation information is attached.	Average At least 1 quote from an appropriate well known individual is included and/or citation information is missing.	Below Expectations No quotes from appropriate individuals are included.
Quote from Author's Work 10 % Include a quote from the text of the book.	Excellent A relevant quote from the text is included and properly cited.	Good A somewhat relevant quote from the text is included and properly cited.	Average A quote is included but is not relevant or is not cited properly.	Below Expectations No quote from the text is included.
Artistic Elements 20 % Use contemporaty elements of advertising design in the creation of your ad.	Excellent Original art, illustration, photography or typeface is included that is not copied from the book. Artistic element(s) shows a main idea or main characters involved in a key scene from the story. The artistic element(s) makes excellent use of color and space.	Good Original art, illustration, photography or typeface is included that is not copied from the book. Artistic element(s) shows an idea or characters involved in a significant scene from the story. The artistic element(s) makes good use of color and space.	Average Original art, illustration, photography or typeface is included that is not copied from the book. Artistic element(s) shows an idea or characters involved in an event in the story, but it is not an important event. The artistic element(s) some use of color, but there is some unnecessary white space.	Below Expectations An artistic element is included that has nothing to do with the story or is not original or does little with color and white space; or no artistric element is included.
Grammar & Mechanics 10 %	Excellent No spelling or grammar errors, all text is stylishly displayed and correctly spelled and capitalized and correctly located in appropriate places.	Good 1-2 spelling or grammar errors, text is included and correctly spelled or capitalized. Text is located in an appropriate location, but it may be difficult to read.	Average 3-5 spelling or grammar errors, text is misspelled, not capitalized or is not located in a logical location, or may be illegible.	Below Expectations More than 5 spelling or grammar issues, necessary text is missing.

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