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iRubric: Product Illustration rubric

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Product Illustration 
Design an illustration of a product or object that interests you. You will illustrate your product in Adobe illustrator. You will utilize all the tools in Adobe Illustrator/Flash while applying Graphic Design terminology while illustrating a product.
Rubric Code: AXWW3C3
Ready to use
Public Rubric
Subject: Arts and Design  
Type: Project  
Grade Levels: 9-12, Undergraduate

Powered by iRubric Product Illustration
  Poor

5 pts

Fair

10 pts

Good

15 pts

Excellent

20 pts

Outline

Poor

Outline is not precise or/and does not display professionally.
Fair

Outline is slightly precise or/and fairly displays professionally.
Good

Outline is precise or/and does a good job displaying professionally.
Excellent

Outline is perfectly precise or/and does an excellent job emphasizing it's product's features.
Typography/Text

Poor

Type is used poorly, sizes of fonts doesn't complement the overall design. Text Styles doesn't complement the overall design. Sizing of fonts are not balanced.
Fair

Type is used fairly, sizes of fonts somewhat complement the overall design. Text Styles somewhat complement the overall design. Sizing of fonts are somewhat balanced but show flaws.
Good

Type is used good, sizes of fonts complement the overall design. Text Styles complement the overall design. Sizing of fonts are balanced.
Excellent

Type is used excellently. Sizes of fonts complement the overall design. Text Styles complement the overall design. Sizing of fonts are perfectly balanced.
Color

Poor

Colors are not used appropriately. Filters, screens, and other means to do not provide visual interest. Colors are not used to help product illustration stand out.
Fair

Colors are used fairly appropriately. Filters, screens, and other means to do a fair job to provide visual interest. Colors are used to help product illustration stand out but does not help product's feature.
Good

Colors are used appropriately. Filters, screens, and other means to do a good job to provide visual interest. Colors are used to help product illustration stand out.
Excellent

Colors are used appropriately. Filters, screens, and other means to do a good job to excellent visual interest. Colors are helped the product illustration stand out.
Details

Poor

Detailing of the illustration does not make the product stand out. Illustration is too flat.
Fair

Detailing of the illustration does a fair job to make the product stand out.
Good

Detailing of the illustration does a good job to make the product stand out.
Excellent

Detailing of the illustration does an excellent job to make the product stand out. Paying attention to even the minor details within the product help emphasize the illustration.
Proportion/Balance

Poor

Product has no unity within the illustration. Elements are not in proportion.
Fair

Product has a fair balance presentation. Elements within the illustration somewhat in proportion.
Good

Product has a good balance presentation. Elements within the illustration are in proportion.
Excellent

Product has precise balance within elements inside the illustration.



Keywords:
  • design, genre, original, research, type, illustration, mood, essay







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