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iRubric: DES340 Branding + Identity rubric

iRubric: DES340 Branding + Identity rubric

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DES340 Branding + Identity 
DES340 Branding + Identity
Mod 1: Week 4 Project – Final Project
Rubric Code: A2WC256
By sparissi
Ready to use
Public Rubric
Subject: Communication  
Type: Attendance  
Grade Levels: Undergraduate

Powered by iRubric Guidelines
• Creative Brief Outline For Final Project
• Final Logo (1 color/1 BW)
• 3 Final Advertising Examples
• 1 Website Homepage
• 1 Brand Book
• Submitted a Zipped file (PDF/JPEG) for final evaluation
  Excellent

50 pts

Satisfactory

38 pts

Improvement Needed

26 pts

Unsatisfactory

14 pts

Incomplete

0 pts

Guidelines
50 pts

Excellent

Met all guidelines.
Satisfactory

Met most of the guidelines.
Improvement Needed

Met some guidelines.
Unsatisfactory

Did not meet guidelines.
Incomplete

Did not complete.
Creative Brief
Clear and thorough analysis explaining project title, objective, target audience, strategy and guidelines.
  Excellent

30 pts

Satisfactory

23 pts

Improvement Needed

16 pts

Unsatisfactory

9 pts

Incomplete

0 pts

Creative Brief
30 pts

Excellent

Clear and thorough analysis explaining project title, objective, target audience, strategy and guidelines.
Satisfactory

Analysis explaining project title, objective, target audience, strategy and guidelines.
Improvement Needed

Analysis needs improvement in regards to explaining project title, objective, target audience, strategy and guidelines in a clear and thorough manner.
Unsatisfactory

Analysis failed to explain project title, objective, target audience, strategy and guidelines.
Incomplete

Did not complete.
Logo
The logo successfully conveys the brands essence. The logo is simple, memorable, versatile, timeless and appropriate.
  Excellent

30 pts

Satisfactory

23 pts

Improvement Needed

16 pts

Unsatisfactory

9 pts

Incomplete

0 pts

Logo
30 pts

Excellent

The logo successfully conveys the brands essence. The logo is simple, memorable, versatile, timeless and appropriate.
Satisfactory

The logo conveys the brands essence. The logo needs some improvement in being simple, memorable, versatile, timeless and appropriate.
Improvement Needed

The logo needs improvement in conveying the brands essence.
Unsatisfactory

The logo fails to convey the brands essence. The logo is not simple, not memorable, not versatile, not timeless and not appropriate.
Incomplete

Did not complete.
Brand Book
The quality of the overall Brand Book successfully conveyed the essence of the brand in a cohesive manner.
  Excellent

30 pts

Satisfactory

23 pts

Improvement Needed

16 pts

Unsatisfactory

9 pts

Incomplete

0 pts

Brand Book
30 pts

Excellent

The quality of the overall Brand Book successfully conveyed the essence of the brand in a cohesive manner.
Satisfactory

The quality of the overall Brand Book conveyed the essence of the brand in a cohesive manner.
Improvement Needed

The quality of the overall Brand Book needs more work to convey the essence of the brand and in making it more cohesive.
Unsatisfactory

The quality of the overall Brand Book failed to convey the essence of the brand and was not cohesive.
Incomplete

Did not complete.
Website Homepage
The home page successfully conveys the brands essence. The home page is appropriate for the overall brand.
  Excellent

30 pts

Satisfactory

23 pts

Improvement Needed

16 pts

Unsatisfactory

9 pts

Incomplete

0 pts

Website Homepage
30 pts

Excellent

The home page successfully conveys the brands essence. The home page is appropriate for the overall brand.
Satisfactory

The home page conveys the brands essence. The home page is appropriate for the overall brand.
Improvement Needed

The home page needs improvement in order to convey the brands essence.
Unsatisfactory

The home page fails to convey the brand essence. The home page is not appropriate for the overall brand.
Incomplete

Did not complete.
3 Advertisements
All three advertisements are successfully conveying the overall brand identity. All 3 advertisements are properly placed into the provided images, are readable, simple and clear.
  Excellent

30 pts

Satisfactory

23 pts

Improvement Needed

16 pts

Unsatisfactory

9 pts

Incomplete

0 pts

3 Advertisements
30 pts

Excellent

All three advertisements are successfully conveying the overall brand identity. All 3 advertisements are properly placed into the provided images, are readable, simple and clear.
Satisfactory

All three advertisements are conveying the overall brand identity. The advertisements need some improvement with proper placement.
Improvement Needed

A few of the advertisements are successfully conveying the overall brand identity. The advertisements need improvement being properly placed as well as being more readable, simple and clear.
Unsatisfactory

All three advertisements are failed to convey the overall brand identity. All 3 advertisements are not properly placed into the provided images, are not readable, simple and clear.
Incomplete

Did not complete.



Keywords:
  • CPT Promocion Social



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