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iRubric: Adobe Animate: Animated Logo Design rubric

iRubric: Adobe Animate: Animated Logo Design rubric

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Adobe Animate: Animated Logo Design 
CRAFT & DESIGN: Maori Design Rubric
SWBAT create and manipulate layers, shapes, colors, text, properties and make use of the method(s) from the 5 Simple Logo Animation Design for the Art and Text.
Rubric Code: A239786
By Ratmany007
Ready to use
Public Rubric
Subject: Arts and Design  
Type: Project  
Grade Levels: 9-12, Undergraduate

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  Highy Effective

10

10 pts

Effective

8

8 pts

Developing

6

6 pts

Ineffective

4

4 pts

Project Proposal

Highy Effective

Excellent proposal with clear description of project from beginning to end. Clear description including the art, type/font used, colors, shapes, idea behind the design.
Effective

Very well thought out proposal with description of project. It has description including the art, type/font used, colors, shapes, idea behind the design.
Developing

Process of proposal has limited descriptions. There is notion of the art, type/font used, colors, shapes, idea behind the design.
Ineffective

The design doesn't reflect what was proposed or there was nothing submitted.
Craftsmanship/ Technical Skill

Highy Effective

The animated logo shows excellent craftsmanship, and attention to detail. Design was crafted in Illustrator and/or Animate and there is highly effective use of layers, naming conventions (timeline), keyframes, colors, and tweens. The animation plays excellent without issues.
Effective

The animated logo shows effective craftsmanship, and details. Design was crafted in Illustrator and/or Animate and there is effective use of layers, naming conventions(timeline), keyframes, colors, and tweens. The animation plays effectively.
Developing

The animated logo shows average craftsmanship, and details. Design was crafted in Illustrator and/or Animate and there is average use of layers, naming conventions (timeline), keyframes, colors, and tweens. The animation plays average with some minor issues.
Ineffective

The animated logo shows poor craftsmanship and no attention to detail and/or plays with MAJOR issues.
Design

Highy Effective

The artwork demonstrates excellent use of Principles of Design, is easy to understand, and is visually compelling. There is a visual art/element AND there is a textual element to the animation logo.
Effective

The artwork demonstrates good use of Principles of Design, is relatively easy to understand and is somewhat visually compelling. There is a visual art/element AND there is a textual element to the animation logo. Art/Text needs work/re-visiting.
Developing

The artwork demonstrates poor choice of Principles of Design. The design is difficult to understand and is confusing.
Ineffective

The artwork lacks thoughtful design. The Principles of Design and Elements of art are not evident.
Animation - tweens

Did the student utilize at least one or more animation from the 5 styles of animation.
https://youtu.be/f7Ogl6i7hzE
Highy Effective

The student utilize 2 methods from the 5 styles of animation. Animation was evident of project proposal. Animation plays will with no issues.
Art has 1/5 simple animation applied and text has the other 4/5 simple animations applied to it along wih another. (2 types combined)
Effective

The student utilize 2 methods from the 5 styles of animation. Animation was evident of project proposal. Animation plays will but has minor issues. Art has 1/5 simple animation applied and text has the other 4/5 simple animations applied to it.
Developing

The student utilize 1 the 5 styles of animation. Animation was evident of project proposal. Animation plays little to no issues.
Art has 1/5 animations style applied, but is missing or utilized the same for the text. Student needs to re-visit work/project.
Ineffective

There is no evidence of any of the 5 styles of animation in the project. There is no use of animation (5 simple animation) in the animatoin or animation lacks clarity, has hiccups, and/or doesn't function smoothly.
Effort

Highy Effective

The student put forth his/her best effort and used class time well. End result of project/design reflects that.
Effective

The student put forth effort and used class time adequately. Project need minor tweaking, but overall good.
Developing

The student put forth little effort; during class time worked partially on project. Projects needs TLC
Ineffective

The student put forth no effort or the project was not completed; class time was not used well. In the end, what project?
Creativity/Originality

Highy Effective

The animated logo demonstrates high effective personal expression. Solution is very inventive.
Effective

The animated logo demonstrates effective personal expression. Solution is very inventive.
Developing

The animated logo needs work and more development of personal expression. Solution is very inventive.
Ineffective

The artwork lacks evidence of personal expression and inventiveness.
Requirements

Highy Effective

This design highly effectively reflects the project proposal. The animation is clearly defined by the use of Adobe Animate by the use of layers, shapes, colors, tweens, & using 1/2 methods of the 5 Logo Design in the art and text. All above requirements meet.
Effective

This design effectively reflects the project proposal. The animation is effectively expressed by the use of Adobe Animate by the use of layers, shapes, colors, tweens, & using 1/2 methods of the 5 Logo Design in the art and text. Most requirements meet.
Developing

This design and/or proposal needs development/more development. The animation expresses some use of layers, shapes, colors, tweens, & using 1 method of the 5 Logo Design in the art and text. Few requirements meet.
Ineffective

None of the requirements were met.
Movie length

Highy Effective

Animation plays for 30 or more seconds.
Effective

Animation plays for at least 30 or less.
Developing

Animation is less than 20 seconds.
Ineffective

Animation doesn't play at all, or is too short. (less than 10 seconds)



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