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iRubric: Advertisment rubric

iRubric: Advertisment rubric

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Advertisment rubric 
Students created an advertisement for a product or service
Rubric Code: XX68786
Ready to use
Public Rubric
Subject: Finance  
Type: Project  
Grade Levels: 6-8, 9-12

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  Excellent

10

4 pts

Good

9

3 pts

Fair

8

2 pts

Need for Improvement

7

0 pts

product / service

Excellent

Description of the product or service is easy to read/locate. purpose of product was clear
Good

Description of the product or service is found on the advertisement
Fair

Description of the product or service is hard to read/locate.
Need for Improvement

Description of the product or service is not on the advertisement. purpose of item was unclear
promote

Excellent

the need for this product is clearly expressed. Audience wants to purchase this product/service.
Good

The need for this product expressed
Fair

the need for this product or service is some what mentioned.
Did not feel strongly about purchasing the item.
Need for Improvement

the need for this product or service is not mentioned in the advertisement. Ineffective - did not want to buy item.
Craftsmanship/ Skill

Excellent

The advertisement shows craftsmanship, and attention to detail.
Use of color. Has eye appeal
Good

The advertisement shows average craftsmanship and attention to detail. Average amount of color
some eye appeal
Fair

The advertisement has limited craftsmanship and little attention to detail. limited color
limited eye appeal
Need for Improvement

The advertisement has no craftsmanship and no attention to detail.
No color. No eye appeal
Creativity/ Originality

Excellent

The advertisement clearly demonstrates creativity. Idea was original.
Good

The advertisement demonstrates an average amount of creativity. Demonstrates some inventiveness.
Fair

The advertisement demonstrates an limited amount of creativity. Demonstrates limited inventiveness.
Need for Improvement

The advertisement demonstrates an no amount of creativity. Demonstrates no inventiveness.
technique

Excellent

contained two elements of advertising techniques as discussed in class
Good

Used one element of advertisng techniques as discussed in class.
Fair

Used ineffective technique
Need for Improvement

did not use any of the techniques discussed in class.
Use of Time

Excellent

The group put forth the effort required and used class time well.
finished on time
Good

The group put forth effort and used class time adequately.
Fair

The group put forth little effort; during class time worked partially on project.
Need for Improvement

The group put forth no effort or the project was not completed; class time was not used well. did not turn work in on time.
Audio/visual

Excellent

The advertisement makes good use of visual aids and props
Good

The advertisement uses props and visual aids, but they somewhat support the claim
Fair

the advertisement has limited use of props. the props have limited support of claims
Need for Improvement

no props/visual aids were used.
grammar/spelling

Excellent

all words were spelled correctly. Grammar was appropriate. No
Good

one grammatical or spelling error
Fair

more than two grammatical or spelling errors
Need for Improvement

more than 3 spelling or grammatical errors



Keywords:
  • Advertisement


Types:





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