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iRubric: Effective Business Communication rubric

iRubric: Effective Business Communication rubric

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Effective Business Communication 
Effective Business Communication
The aim of these lessons are to explore the different aspects of communication within the business environment and to familiarize the student with the basic communication principles in business. To satisfy this part, the program engages in: (1) Teaching, to examine the KSA’s that are key to effective communication, (2) Research and explore other means of communication to help understand the aspects, process, effects, and their doles and restrictions to methods of communication, (3) Interdisciplinary teaching and research on the role that hidden communication plays in our business lives.
Rubric Code: X935X6
By mellsw
Ready to use
Public Rubric
Subject: Vocational  
Type: Assessment  
Grade Levels: Undergraduate

Powered by iRubric Effective Business Communication
  Distinguished

4 pts

Proficient

3 pts

Basic

2 pts

Below Expectations

1 pts

Non-Performance

0 pts

Content: clarity, completeness

Distinguished

Handles all elements of the case professionally; develops and supports ideas using well-chosen examples and creative details.
Proficient

Handles all elements of the case with skill; develops and supports ideas in a better than average way.
Basic

Handles case material competently; includes essential information; factually correct
Below Expectations

Misses one major element of the case; leaves out essential information; some minor factual errors.
Non-Performance

Misses two or more elements of the case; major factual errors; misinterprets case assignment.
Grammar and Proofreading

Distinguished

Makes virtually no grammatical or syntactical errors. Establishes credibility with audience. (1 or no error)
Proficient

Proofreads well enough to eliminate most grammatical errors; may have minor problems with punctuation usage; no pattern of errors. (2 or 3 errors)
Basic

Writes generally correct prose; occasionally fails to catch minor grammatical errors. (4 errors)
Below Expectations

Makes disruptive grammatical/syntactical errors such as run-ons, fragments, unintelligible sentences. (5 errors)
Non-Performance

Makes repeated severe grammatical or syntactical errors. Fails to catch spelling or homonym errors. (6 or more errors)
Comprehension

Distinguished

Communication is structured in a way that is specifically for the intended audience.

Purpose is clearly stated.
Proficient

Audience is addressed but writing needs more focus tailoring it towards the audience

Purpose is generally clear but needs to be more specific
Basic

Is clear; correctly analyzes the audience; makes no serious false step; gets the job done.
Below Expectations

Is unclear about the purpose; unclear topic sentences, arrangement of ideas, and transitions.
Non-Performance

Presents a disorganized, unprofessional document. Projects a negative image of the writer and the organization.




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