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iRubric: Political Campaign Commercial Rubric

iRubric: Political Campaign Commercial Rubric

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Political Campaign Commercial Rubric 
Rubric Code: W874WA
By karimillerttm
Draft
Public Rubric
Subject: Political Science  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Political Campaign Ads
Groups will create a presidential campaign ad to support their respective candidate.
  Super

5 pts

Average

3 pts

Poor

1 pts

Group Members

Each group member was identified and participated in presentation
Super

Each group member had their name projected and each group member had an obvious role in the creation of the presentation
Average

Each group member had their name projected but not all group members seemed to have an obvious role in the presentation
Poor

Some of the group members were mentioned; some played obvious role in presentation; questionable what other group members contributed to project
Candidate

Candidate's name and party affiliation shown
Super

Group projected candidate's name and party affiliation at the beginning using large, bold, easy-to-read text. Was obvious who the candidate was and which party he belonged to.
Average

Group projected candidate's name and party affiliation somewhere in presentation; somewhat obvious who the candidate was and what party he belongs to
Poor

Group at least named the candidate and/or their party affiliation. Text difficult to read; misspelled words; etc.
Point of View

Purpose of ad quickly identified
Super

Ad established a purpose early on and maintained a clear focus throughout.
Average

Ad established a purpose early on and maintained focus for most of the commercial.
Poor

Ad seemed to have a few lapses in focus; never truly identified why the ad was created; seemed disjointed
Persuasion

Convincing voters to support your candidate
Super

Ad established a strong awareness of who their "target" audience was. Students understood why they chose vocabulary, music and images to support that audience.
Average

Ad showed some awareness of the "target" audience. Students can partially explain why they made decisions on vocabulary, music and images that they did.
Poor

Ad showed very limited awareness about the audience. Who was the target audience? Students made no connection between vocabulary, music and images with an audience.
Emotion

How do you want your audience to feel?
Super

Ad establishes strong positive or negative tone that advances the group's argument; very clear how the group wants the audience to feel; achieves desired emotional effect.
Average

Ad establishes a tone that may be identified but the relationship to the argument is questionable or unclear. Not sure how they want the viewers to feel.
Poor

There is no clear tone in this ad. Almost impossible to determine what type of emotion the viewer should feel after viewing.
Truth

Ad using facts?
Super

Presents multiple specific factual claims with clear references to multiple reliable sources.
Average

Presents a limited number of general factual claims with minimal reference to sources.
Poor

Presents one factual claim with no reference to source.
Sound

Music / Voice-overs
Super

Music/voice-overs stir a rich emotional response that matches the intended impression of the candidate.
Average

Music/voice-over stirs an emotional response that somewhat matches the intended impression of the candidate.
Poor

Music/voice-over used but not effective at all.
Images

Movie / Pictures
Super

Images create distinct atmosphere or tone that matches different issues of the campaign. Multiple images are used to support intended impression. Used both movie and still images. Connects well to mission of the ad.
Average

Images create tone that matches some issues of the campaign. Uses both movie and still images. Has some connection to the ad's mission.
Poor

Images do not really tie-in to the message of the ad. Used either movie or still images. Images did not seemingly enhance commercial.
Duration of Presentation

Must be between 30 seconds & 1 minute in length.
Super

Commercial lasted between 30 seconds and one minute.

Actual length? _________
Average

Commercial lasted
over one minute.


Actual length? _________
Poor

Commercial was shorter than 30 seconds.


Actual length? _________
Neatness

Super

Final ad is polished and professional.
Average

Final ad is fairly polished and smooth.
Poor

Final ad is complete, but editing or quality may distract from commercial.





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