iRubric: Case Studies and Issues in PR Final Case Study Assignment rubric

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Case Studies and Issues in PR Final Case Study Assignment Case Studies and Issues in PR Final Case Study Assignment Rubric Code: UXW736A By SGerrard Ready to use Public Rubric Subject: Communication Type: Assignment Grade Levels: Undergraduate

Case Study
	Missing or Extremely Poor 0 pts	Almost Meets Expectations 50 pts	Meets Expectation 70 pts	Exceeds Expectations 80 pts	Far Exceeds Expectations 90 pts	Exceptional 100 pts
Completeness 30 % Thorough completion of the case study based on the template provided	Missing or Extremely Poor	Almost Meets Expectations	Meets Expectation	Exceeds Expectations	Far Exceeds Expectations	Exceptional
Process 20 % A demonstrated understanding of RACE and the PR process	Missing or Extremely Poor	Almost Meets Expectations	Meets Expectation	Exceeds Expectations	Far Exceeds Expectations	Exceptional
Research and Analyses 20 % Depth and quality of research done into the issue	Missing or Extremely Poor	Almost Meets Expectations	Meets Expectation	Exceeds Expectations	Far Exceeds Expectations	Exceptional
Strength of Key Messages 10 % Overall, how viable and creative is this campaign? How effective would it be?	Missing or Extremely Poor	Almost Meets Expectations	Meets Expectation	Exceeds Expectations	Far Exceeds Expectations	Exceptional
Communication Channels 10 % Use of appropriate ones	Missing or Extremely Poor	Almost Meets Expectations	Meets Expectation	Exceeds Expectations	Far Exceeds Expectations	Exceptional
Writing Mechanics 10 % Clear, concise and correct writing	Missing or Extremely Poor	Almost Meets Expectations	Meets Expectation	Exceeds Expectations	Far Exceeds Expectations	Exceptional