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iRubric: Persuasion Speech Rubric

iRubric: Persuasion Speech Rubric

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Persuasion Speech Rubric 
Persuasion Speech Rubric
For this assignment, you need to write a persuasive speech about an important topic and present your speech. You will be assessed on the content of your topic, delivery, and ability to persuade.
Rubric Code: T9A3B7
By jessmhen
Ready to use
Public Rubric
Subject: Communication  
Type: Assessment  
Grade Levels: (none)

Powered by iRubric Persuasive Speech
  Above Standard

4 pts

Meets Standard

3 pts

Below Standard

2 pts

Not Evident

1 pts

Introduction

Above Standard

Excellent attention getter. Related to audience, brief intro. of topic, and stated claim. Previewed main points and stated relevance of topic.
Meets Standard

The speaker introduced the speech adequately, attention getter stated, previewed main points; however, claim wasn't clearly expressed. Relevance of topic was somewhat apparent.
Below Standard

The speaker introduced the speech, but some details were unclear. Attention getting and/or main points were lacking.
Not Evident

The speaker failed to introduce the speech OR the intro wasn't useful in indicating what the speech was about.
Body

Above Standard

Main points are clearly stated with supporting details. Presents various problems regarding topic and offers several solutions. Transitions are effectively used for coherent movement from point to point.
Meets Standard

General body organization was sequential, but some steps weren't clear or developed.
Presents problems regarding topic and offers a solution.Transitions were adequate, but not as unique or distinct as they could be.
Below Standard

The speaker has some organizational format, but lacked detail so the persuasive impact was limited. Does present a problem but does not offer solution. Transitions need work.
Not Evident

The speech was difficult to follow due to lack of organization. Little detail was given to support the main points. No problem or solution is evident.Difficult to identify intro, body, conclusion.
Emotional/Moral Appeal

Above Standard

Effectively and ethically appeals to audience emotions to achieve the persuasive goal. Vivid and emotive language effectively used to engage audience emotionally.
Meets Standard

Appeals to audience emotions to achieve the persuasive goal. Creates some effective emotional/moral appeal throughout speech.
Below Standard

Minimal appeal to audience emotions for persuasive goal. .
Not Evident

Fails to appropriately appeal to audience emotions. No attempt to use vivid or descriptive language to capture audience emotions.
Logical Appeal

Above Standard

Presents sound arguments to support major claims. Arguments are supported with sufficient, relevant, and valid evidence.
Meets Standard

Some arguments are sufficiently supported but some arguments are unsupported. Minor reasoning present.
Below Standard

Arguments lack some relevant and solid evidence.
Not Evident

Arguments lack relevant and valid evidence. Information is incorrect or outdated.
Conclusion

Above Standard

The speaker summarized the main points. Left the audience with a specific call to action and a powerful clincher.
Meets Standard

The speaker recapped many points but missed at least one key component of conclusion.
Below Standard

The speaker concluded the speech in a disorganized manner. Two or more important components were not present.
Not Evident

Conclusion ended rather abruptly. Most parts of the conclusion were missing.
Voice

Above Standard

Inflection (pace, pitch, power, pauses, articulation) used to heighten interest and match message appropriately.
Meets Standard

Some limited variation of vocal characteristics seemed inconsistent at times.
Below Standard

The student could be heard most of the time, but at certain points was inaudible and/or inarticulate. Little pitch variation. Pacing was too slow/fast.
Not Evident

Audience had difficulty hearing and/or understanding much of the speech due to monotone or inappropriate variation of voice.
Eye Contact

Above Standard

Consistently and effectively used eye contact to establish rapport with audience. .
Meets Standard

The speaker looked up occasionally and focused on just a few people. Some use of speaker notes.
Below Standard

Seemed disconnected from audience for noticeable periods of time.
Not Evident

The speaker seldom looked at the audience. Reads speech from notes. Avoided eye contact with audience.




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