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iRubric: Marketing Plan Group Project Presentation rubric

iRubric: Marketing Plan Group Project Presentation rubric

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Marketing Plan Group Project Presentation 
Marketing Plan Group Project Presentation
Evaluation criteria for Group Marketing Plan Presentation
Rubric Code: SX46WW6
By profman54
Ready to use
Public Rubric
Subject: Business  
Type: Assessment  
Grade Levels: Graduate

Powered by iRubric Criteria
Maximum Grade for Assignment: 200 Points
  Poor

(N/A)

Satisfactory

(N/A)

Excellent

(N/A)

Executive Summary

10 pts.
Poor

The executive summary contains mostly unnecessary or trivial information, therefore, it is inadequate. (5)
Satisfactory

The executive summary includes most, but not all of the critical elements of the marketing plan. Some of the information provided in the summary is unnecessary or trivial to understanding the plan. (7)
Excellent

The executive summary clearly communicates the critical elements of the marketing plan so that it reads as a stand-alone document. The length of the executive summary is sufficient to cover the critical information. (10)
Mission

10 pts.
Poor

Has no mission statement or statement is not distinctive. (5)
Satisfactory

Mission statement is brief, memorable, and distinctive. The purpose of the business or product is stated but it lacks clarity or does not include the primary functions or activities of the plan. (7)
Excellent

Mission statement is brief, memorable, and distinctive. The purpose of the of the business or product is clearly stated and it indicates the primary functions or activities of the plan. (10)
Environment/Market Situation

20 pts.
Poor

Little or no detail provided. (10)
Satisfactory

Defines size of market, share among relevant players, positioning of competitors and advantages/disadvantages of competing brands. (15)
Excellent

A definitive assessment that defines size of market, share among relevant players, positioning of competitors and advantages/disadvantages of competing brands. Utilizes key insights from primary or secondary sources. Provides qualified (20)
Competitive Activity & Dangers

10 pts.
Poor

Little or no detail provided. (5)
Satisfactory

Provides a general assessment of competitive activity, competitor strength, and potential strategic actions that these competitors could take against you. (7)
Excellent

An exceptional assessment of competitive activity, competitor strength, and potential strategic actions that these competitors could take against you. Utilizes primary or secondary sources. Shows insight into possible strategic actions that capitalize on inherent strengths. (10)
Group Dynamics

10 pts.
Poor

Poor coordination/preparation. Easy to distinguish contributors from non-contributors among group members. (5)
Satisfactory

Good coordination/preparation. All members actively participate and appear comfortable with the subject matter. (7)
Excellent

Outstanding coordination/preparation. All members actively participate and appear very comfortable with the subject matter. Engages audience with outstanding diction/grammar. (10)
Objective

10 pts.
Poor

Marketing goals and objectives are missing or those that are identified are not quantified or are inappropriate. (5)
Satisfactory

Linkage of marketing objectives and goals to company/organization mission is not clearly stated. Some of the objectives and goals are unclear and/or not appropriately quantified. (7)
Excellent

The marketing objectives and goals are clearly related to the company/organization mission. Objectives and goals are clearly stated and appropriately quantified. (10)
Product/Service Description

15 pts.
Poor

Service and/or product description is missing. (5)
Satisfactory

Service and/or product description is stated, but somewhat unclear. (15)
Excellent

Service and/or product description is clearly stated and appropriate. Actual samples either in person or visually shared during presentation. (15)
Target Audience/Segment

15 pts.
Poor

Little or no detail provided. (5)
Satisfactory

Provides a general assessment that identifies the position of each brand and its target market. (10)
Excellent

An outstanding assessment that identifies the position of each brand and its target market, utilizing a combination of primary and secondary sources. (15)
Pricing Strategy

15 pts.
Poor

Objectives for pricing and positioning are missing. More than one obvious tactic is missing. Very little detail on specific tactics is provided. Tactics are unclear and hard to understand. (5)
Satisfactory

The objectives of pricing management are stated, but somewhat unclear. Most of the tactics are thoroughly and clearly identified, but one obvious tactic is missing. Some detail on tactics is missing, hindering understanding. (10)
Excellent

The objectives of pricing management are clearly stated and appropriate. Tactics for managing price are thoroughly and clearly identified and reasoned. Sufficient detail about tactics is provided. (15)
Promotion Strategy

15 pts.
Poor

Promotion strategy and positioning is missing, or, if identified, does not seem appropriate given the product/service description and. Positioning statement(s) is missing. (5)
Satisfactory

Based on the product/service description the promotion strategy is identified but not described in enough detail. Positioning statement(s) is provided but not explained. (10)
Excellent

Based on the product/service description, the promotion strategy is appropriately identified and described. A positioning statement is identified and explained. (15)
Proposal

30 pts.
Poor

Proposal not provided or very little detail on specific tactics is provided. Proposal is unclear and hard to understand. (10)
Satisfactory

Most of the proposals are thoroughly and clearly identified, but one obvious tactic is missing. Some detail about the proposal is missing, hindering understanding. (20)
Excellent

Tactics for a proposal are thoroughly and clearly identified and reasoned. When necessary, sufficient detail about proposal is provided, making it easier to understand the scope of the proposal. (30)




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