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iRubric: MAGAZINE ADVERTISEMENT rubric

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MAGAZINE ADVERTISEMENT MAGAZINE ADVERTISEMENT Students will create a magazine advertisement using persuasive details and vivid adjectives. Advertisement should be for an original product (in other words, don't draw an ad for the latest Nike style...). Choose HOW you want to market it and WHO you want to sell it to. Decide how best you can persuade those buyers to purchase your product. Rubric Code: P267WX By iellis Ready to use Private Rubric Subject: English Type: Project Grade Levels: 6-8

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	Unacceptable 10 pts	Acceptable 15 pts	Very Good 20 pts	Excellent 25 pts
ADJECTIVES	Unacceptable Little variety in use of adjectives; may be messy	Acceptable Variety of adjectives not totally effective; may look as if it was done hurriedly	Very Good Effective use of adjectives (catches attention, but not right away)	Excellent Highly effective use of adjectives to grab the reader's attention quickly
IMPORTANT INFORMATION	Unacceptable Product name evident; may be messy; many details missing; may not be aimed at the appropriate target audience	Acceptable Product name is clear; some details missing; appeals to the appropriate target audience	Very Good Product name is clear and attractive; all important information present; appeals to the appropriate target audience	Excellent Product name immediately grabs the eye; all important information effectively presented; target audience very clearly evident
OVERALL DESIGN	Unacceptable Messy; inadequate text - either too sparse or too wordy; image missing or too small, uninteresting or unclear	Acceptable Layout not balanced; images and text unconnected; eye drawn to holes in presentation; illustrations minimally effective (for example, if the illustrations do not connect to product)	Very Good Layout balanced with an adequate amount of white space; product description complete; illustrations clear	Excellent Layout simple and balanced with an adequate amount of white space; excellent description of product in few words; illustrations highly effective
PROPAGANDA TECHNIQUES	Unacceptable No propaganda techniques have been used in the advertisement	Acceptable One type of propaganda technique has been used in the advertisement	Very Good Two different types of propaganda techniques have been used in the advertisement	Excellent More than two different propaganda techniques have been used in the advertisment