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Magazine Advertisement
MAGAZINE ADVERTISEMENT
Students will create a magazine advertisement using persuasive details and emotional appeals; complete with logo and word choice. Choose HOW you want to market it and WHO you want to sell it to. Decide how best you can persuade those buyers to purchase your product.
Rubric Code:
L565C8
By
natalie4
Ready to use
Public Rubric
Subject:
English
Type:
Project
Grade Levels:
6-8, 9-12
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Magazine Advertisement
Proficient
15 pts
Adequate
12 pts
Poor
10 pts
Total Points
(N/A)
WORD CHOICE
Proficient
Information about the product relates directly to product and catches the reader's attention to persuade them to purchase the product.
Slogan relates directly to product; unique, easily remembered. i
Adequate
Information does not directly relate to product; is not completely unique, and could be much more persuasively strong.
Poor
Information about the product is vague and uninteresting
Total Points
GRAPHIC FEATURE
Proficient
Highly effective use of graphic feature to grab the reader's attention quickly and communicate the message effectively
Adequate
Effective use of a graphic feature. (catches attention, but not right away)
Poor
Graphic is not totally effective; may look as if it was done hurriedly
Total Points
PROPAGANDA TECHNIQUE
Proficient
Product name immediately grabs the eye; all important information effectively presented; target audience very clearly evident, emotional appeals are strong and enticing
Adequate
Product name is clear
and attractive; all important information present; appeals to the appropriate target audience, emotional appeals are present.
Poor
Product name evident; may be messy; many details missing; may not be aimed at the appropriate target audience, no emotional appeals are present
Total Points
OVERALL DESIGN
Proficient
Layout simple and balanced; excellent description of product in few words; illustrations highly effective
Adequate
Layout balanced; product description complete; illustrations clear
Poor
Layout not balanced; images and text unconnected; eye drawn to holes in presentation; illustrations minimally effective (for example, if the illustrations do not connect to product)
Total Points
____________/60
Keywords:
magazine advertisement, adjectives
Subjects:
English
Types:
Project
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