iRubric: Persuasive Print Ad Rubric

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Persuasive Print Ad Rubric Persuasive Print Ad Rubric Rubric for assessing persuasion techniques in a print ad student's create. Rubric Code: G67W6A By llaing Ready to use Public Rubric Subject: English Type: Project Grade Levels: 6-8

Persuasive Print Ad
	Poor 1 pts	Fair 2 pts	Good 3 pts
Product Image	Poor No attempt has been made to create a picture of the product on the ad; neither has name been included in the ad.	Fair There is only the name of the product but no attempt made to create a picture of the product.	Good Students have included - to the best of their ability - a picture of the product and the product name is also included.
Copy	Poor There is no (copy) information about the product, or persuasive language used.	Fair There is copy, however no persuasive language has been used.	Good There is both information about the product given and persuasive language used to appeal to the emotions of the reader.
Slogan or Question	Poor There is no slogan or question for the product.	Fair There is a slogan or question, but no effort has been made to make it persuasive.	Good There is a slogan or question. It is persuasive.
Persuasive Language	Poor There is no persuasive language used.	Fair There has been an attempt at using persuasive language, but it is not used correctly.	Good There is clearly persuasive language used - and used correctly.