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iRubric: PSA Assessment rubric

iRubric: PSA Assessment rubric

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PSA Assessment 
Press Release Assessment
Assessment of the PSA assignment in the public relations writing class.
Rubric Code: F254W3
By mgroover
Ready to use
Public Rubric
Subject: Communication  
Type: Homework  
Grade Levels: Undergraduate

Powered by iRubric PSA
  Poor

0 pts

Mastery Not Yet Reached

14 pts

Mastered - Good

16 pts

Mastered

20 pts

Headline

Poor

*Headline has nothing to do with the story
Mastery Not Yet Reached

*Headline is mechanical
*It is either too long or too short
*Headline is vague - leaving the reader to wonder what the story is about
Mastered - Good

*Headline entices reader to go to the lead to see if the story is worth reading
*Contains strong, active verbs and short, simple words
Mastered

*Headline is catchy;
*It makes the reader want to continue to the story;
*Is positive and specific
*Uses strong, active verbs and short, simple words
Lead

Poor

*Lead has nothing to do with the story
Mastery Not Yet Reached

*Lead is cluttered
*Reader is not drawn in at all
Mastered - Good

*Lead is ho-hum; reader not drawn in immediately
Mastered

*Draws in the reader - makes reader want to read more
*Is focused, short and memorable (1-3 sentences max)
AP Style & Grammar

Poor

*AP style not followed
*Contains more than six AP Style errors
*Contains six or more grammatical, punctuation and spelling errors
*Language is frequently unclear; no sentence structure
Mastery Not Yet Reached

*AP Style not followed
*Contains four or five AP Style errors
*Contains four or five grammatical, punctuation and spelling errors.
*Language is frequently unclear; no sentence structure
Mastered - Good

*AP Style followed somewhat
*Contains two or three AP Style errors
*Contains two or three grammatical, punctuation and spelling errors
*Language is clear; good sentence structure
Mastered

*AP Style followed wonderfully
*No more than one AP Style or grammar error
*Rules of grammar, usage and punctuation are followed
*Language is clear and precise; excellent sentence structure
Organization & Structure

Poor

*Structure & organization are not evident
*Paragraphs are disjointed and lack transition of thoughts
*Only included a 30 or 60 second PSA, not both
Mastery Not Yet Reached

*Structure & organization detract from the message of the writer
*Paragraphs are disjointed and lack transition of thoughts
*Sentences are choppy (too short) or wordy (too long)
Mastered - Good

*Structure & organization of the story is easy to follow
*Paragraph transitions are presented and maintain the flow throughout the story
Mastered

*Structure & organization of the story is clear and easy to follow
*Paragraph transitions are present and logical and maintain the flow of thought throughout the paper
*Sentences are short (no more than 25 words, usually)
*Paragraphs are short
*30 & 60 second PSAs are included
News Value

Poor

*Reader is left wondering why story was written
*No news value
*Story holds no interest and value
Mastery Not Yet Reached

*Some interest in the event generated as a result of the story
*Story holds little interest and value
Mastered - Good

*Significant interest in the event generated as a result of the story
*Story is interesting and valuable
Mastered

*Extreme amount of interest in the event generated as a result of the story
*Story is interesting and valuable
Format

Poor

*Ineffective lead
*Inappropriate content
*Page number not included
*Media contact info not included
*Did not use client's letterhead
*No ### at end
Mastery Not Yet Reached

*Release lacks the designated format
*Ineffective lead
*Media contact info is not included
*Did not use client's letterhead
*Page number not included
*No ### at end
*Content is questionable
Mastered - Good

*Release follows designated format guidelines
*Lead is effective
*Used client's letterhead
*Media contact info included, but not placed correctly
*Page number included
*### at end
*Content is, for the majority, appropriate
Mastered

*Release follows designated format guidelines
*Effective lead
*Profile is the appropriate length as described for the assignment
*Used client's letterhead
*Media contact info included & placed correctly
*Page number included
*### at end
*Content is appropriate



Keywords:
  • PSA Public Service Announcement

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