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iRubric: Public Service Announcement rubric

iRubric: Public Service Announcement rubric

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Public Service Announcement 
Using MovieMaker, create a public service announcement that effectively engages the audience and persuades them to take action. Your video must include a persuasive message, relevant images, voiceover, sound effects or music and must be 30 - 60 seconds in length.
Rubric Code: CX6C8B7
Ready to use
Public Rubric
Subject: Computers  
Type: Project  
Grade Levels: 6-8

Powered by iRubric Public Service Announcement
  Poor

4 pts

Fair

6 pts

Average

8 pts

Excellent

10 pts

Video Length/Timing of Transitions

Poor

Video clip is less than 60 seconds. Transition timings are either too long or too short.
Fair

Video clip less than 60 seconds. Transition timings are adequate.
Average

Video clip is at least 60 seconds. Some issues with transitions and timing.
Excellent

Video clip is at least 60 seconds. Transition timings are appropriate and fit video slides perfectly.
Information within PSA

Poor

A great deal of information presented is unclear, inaccurate, or irrelevant to the assigned topic. Major facts are missing. Audio does not connect to or distracts from video. Images are irrelevant to PSA message. Overall, video is inaccurate or incomplete.
Fair

Some information presented is unclear, inaccurate, or irrelevant to the assigned topic. Audio is adequate, but not engaging. Images are relevant, but display limited continuity. Video is slightly off-topic and non-persuasive.
Average

Most information presented is clear, accurate, and relevant to the assigned topic. Audio is adequate. Images are relevant. Video is on topic, but not compelling.
Excellent

Information is clear, accurate, and relevant to the assigned topic. The topic is fully covered. Video is exceptionally compelling and persuasive.
Follow up information

Poor

There is no follow up information and or it is inappropriate for the public service announcement.
Fair

There is limited follow up information and or it is somewhat inappropriate for the public service announcement.
Average

There is some follow up information and it is appropriate for the public service announcement.
Excellent

There is excellent and accurate follow up information and or it is appropriate for the public service announcement.
Clarity

Poor

Most or all of the video is messy or incomplete. Major spelling and grammar mistakes.
Fair

Some of the video is messy or incomplete. Frequent spelling and grammar mistakes.
Average

Video is mostly completed. A few spelling and grammar mistakes were present. More proofreading would help in the future!
Excellent

Video is neatly finished. No spelling and grammar mistakes.
Music

Poor

Music choices for PSA need to be re-evaluated. Music was not helpful for your PSA message/topic.
Fair

Music was lacking for the public service announcement or the quality of the music was distracting from the video.
Average

Music was mostly appropriate to the public service announcement.The music did not distract audience from the message of the PSA.
Excellent

Music was present and appropriate and have an impact on the emotional appeal of the public service announcement.





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