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iRubric: The Business Model Canvas - Client Project rubric

iRubric: The Business Model Canvas - Client Project rubric

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The Business Model Canvas - Client Project 
PRODUCT LAUNCH CHECKLIST - Client Project
The Business Model Canvas, is a tool to describe how your organization creates, delivers, and captures value. (Business Model Generation, Osterwalder and Pigneur, 2010). Using the Value Proposition and complete Business Model Canvas, produce proof that your ideas can work on a limited budget, manage involvement of investors, and reduce the risk of running out of money.
Rubric Code: BX74284
By jayschach
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: 9-12

Powered by iRubric The Business Model Canvas
* Decision Making tool
* Motivate customer and owner
  Not Approaching Standards

(N/A)

Meets Standards

(N/A)

Exceeds Standards

(N/A)

Product Idea
30 pts

* Minimum Viable Product
Not Approaching Standards

Poorly considered and presented product that may not be practical in the market place. Little to no thought or consideration was put in to MVP idea.
Meets Standards

A creative product that is/ may be viable in the market place. Some thought was given to the MVP creation of the product idea.
Exceeds Standards

Well thought out, creative, and unique product that is viable to the market place. It is evident that extensive thought was put in to the MVP idea.
1. Value Proposition
30 pts

* Customer's problems solving
* Customer Needs
* Key features of product
* Match customers problems
Not Approaching Standards

Vague specific customer problems cited and needs with lack of back up data to show market potential. Specific key features of product that does not match the customers problems/needs.
Meets Standards

Specific customer problems cited and needs with back up data to show market potential. Specific key features of product that match the customers problems/needs.
Exceeds Standards

Specific customer problems cited and needs with extensive back up data to show MULTIPLE market potential. Specific key features of product that match the customers problems/needs.
2. Customer Segments
30 pts

* Most important customer
* Archetypes
* Job we are doing for customer
Not Approaching Standards

Clear understanding of specific customers missing potential size of market . General lor missing business model archetypes for customer. Missing or to general of an understanding of the job we are handling for the customer.
Meets Standards

Clear understanding of specific customers with potential size of market. Specific business model archetypes for customer. Complete understanding of the job we are handling for the customer
Exceeds Standards

Clear understanding of specific customers in MULTIPLE markets. Specific business model archetypes for each market. Multiple jobs we are handling for the customer specific to the market.
3. Channels
30 pts

* B2B
* B2C
* Specific Channels
* Alternative Channels
Not Approaching Standards

Unclear B2B/B2C channel understanding. Missing specific channels and alternative channels.
Meets Standards

Specific B2B/B2C channels of distribution with citations for each specific and alternative channels.
Exceeds Standards

Extensive research of B2B/B2C channels of distribution with citations for each specific and alternative channels.
4. Customer Relationships
30 pts

* How to attract customer
* How to keep customer
* How to grow customer
Not Approaching Standards

Missing steps to attract, keep and grow the customer. Missing understanding of needed relationship with customer.
Meets Standards

Three part plan to attract, keep and grow customers with specific benchmarks.Clear understanding of the complete customer relationship needs.
Exceeds Standards

In depth three part plan to attract, keep and grow customers with specific benchmarks.Specific understanding of the complete customer relationship needs.
5. Revenue Streams
30 pts

* How do we make money
* Revenue Model
* Pricing tactics
Not Approaching Standards

A general understanding of the profit stream for the product/service. A partial revenue model based on customer segments. General pricing tactics for customer segment.
Meets Standards

Clear understanding of the profit stream for the product/service. A complete revenue model based on customer segments. Specific pricing tactics for customer segment.
Exceeds Standards

Clear understanding of the profit stream for the product/service in MULTIPLE markets. A complete revenue model based on MULTIPLE customer segments. Specific pricing tactics for each customer segment.
6. Key Partners
30 pts

* Key Partners
* Key Suppliers
* Resource from partners and suppliers
* What are we giving key partners
Not Approaching Standards

Incomplete of missing list of key partners, suppliers, resources required of each key partner. Key partners expected return missing or to general, from your side of the venture.
Meets Standards

A complete list of key partners, suppliers, resources required of each key partner. Key partners expected return from your side of the venture.
Exceeds Standards

An extensive list of key partners, suppliers, resources required of each key partner. Key partners expected return from your side of the venture with monetary value
7. Key Activities
30 pts

* Required key activities
* Manufacturing?
* Technology?
*Supply Chain?
Not Approaching Standards

Missing or general listof key activities without backup data on needs to achieve key activities. Missing detailed tasks for manufacturing, technology, supply chain and other activities specific to product/service.
Meets Standards

List of key activities with backup data on needs to achieve key activities. Detailed tasks for manufacturing, technology, supply chain and other activities specific to product/service.
Exceeds Standards

List of key activities with backup data on needs to achieve key activities for MULTIPLE markets. Detailed tasks for manufacturing, technology, supply chain and other activities specific to product/service.
8. Key Resources
30 pts

* Financial
* Physical
* Intellectual property
* Human resources
* Other
Not Approaching Standards

General list of resources needed with out citations for connecting with the resources, and and missing prioritization.
Meets Standards

Complete list of resources needed with citations for connecting with the resources, and sorted by prioritization.
Exceeds Standards

Complete list of resources needed with citations for connecting with the resources, and sorted by prioritization by MULTIPLE markets.
9. Cost Structure
30 pts

* Critical Costs
* Fixed Costs
* Variable Costs
Not Approaching Standards

Missing or general critical costs for product/service with out sources. In-complete spreadsheet with detailed fixed and variable for a startup or in house resource requirement.
Meets Standards

Explanation of critical costs for product/service with sources. Complete spreadsheet with detailed fixed and variable for a startup or in house resource requirement.
Exceeds Standards

Explanation of critical costs for product/service with sources for MULTIPLE markets. Complete spreadsheet with detailed fixed and variable for a startup or in house resource requirement by MARKET.
Presentation
Client presentation
* 40 Minute Time plus questions
* Stick to specific topic
* Prepared documents for audience
* Presentation points are individually assigned for each presenter
  Not Approaching Standards

(N/A)

Meets Standards

(N/A)

Exceeds Standards

(N/A)

Subject Knowledge
10 pts

* Launch Checklist
* Product
* Sources
Not Approaching Standards

Presenter does not understand their position on the Business Model Canvas, product knowledge, and sources referenced in executive summary and slides.
Meets Standards

Each presenter understands their position on the Business Model Canvas product knowledge, and sources referenced in executive summary and slides.
Exceeds Standards

Ties presentator has a complete understanding of "Business Model Canvas", product and customer segment in the executive summary and presentation.
Script
10 pts

* Sequence Organization
* Transition
* Grammar/Spelling
Not Approaching Standards

Slide presentation out of sequential order, slide transition does not flow and proper grammar, spelling slide organization missing.
Meets Standards

Slide presentation follows a sequential order, slide transition flows and proper grammar, spelling slide organization.
Exceeds Standards

Well thought out Slide design, follows a sequential order, slide transition flows and proper grammar, spelling slide organization. All target referenced customer included.
Delivery
10 pts

* Oral
* Graphics
* General
Not Approaching Standards

Poor oral delivery, presentation not tying into slides, not prepared for client presentation. Unable to respond to clients questions.
Meets Standards

Presenters oral skills well practiced, slides tided into presentation, and proper attire for the event. Thought out responses for client questions.
Exceeds Standards

Excellent presentation oral skills well practiced, slides tided into presentation, and proper attire for the event. Well thought out responses for client questions with data support for answers.
Sources
10 pts

* APA Citations
Not Approaching Standards

list of sources with out proper APA citations for presentation slides
Meets Standards

Complete list of sources with proper APA citations for presentation slides
Exceeds Standards

Extensive list of sources with proper APA citations for presentation slides



Keywords:
  • The Business Model Canvas



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