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Research a complex persuasive campaign using primary and secondary sources to support your arguments. Submit a 10-15 page paper, double spaced, 12 point font following APA guidelines, including a bibliography citing at least three theories from the text(s) used to evaluate the campaign. Paper will be graded on quality and credibility of research, effective use of applying the theories to the "text," the quality of writing style, grammar/mechanics, and proper formatting.
Rubric Code: ZX697A8
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Public Rubric
Subject: Communication  
Type: Writing  
Grade Levels: Graduate

Powered by iRubric Research Paper
  Excellent

(N/A)

Good

(N/A)

Needs Improvement

(N/A)

Unsatisfactory

(N/A)

Quality of research
120 pts

Excellent

--Cited 3 or more valid theories.
--Sufficient information provided to support all elements of topic..
--Research in-depth and beyond the obvious, revealing new insights gained.
--Provided a minimum of 10 outside sources to back up points.
Good

--Cited 3 theories.
--Sources mostly reliable.
--Sufficient information provided to support thesis.
--Research of sufficient depth.
--Provided a minimum of 8 outside sources to back up points.
Needs Improvement

-- Cited 2 theories.
--Source reliability questionable or not considered scholarly in nature.
--Some information relevant to thesis
--Surface research.
--Provided a minimum of 6 outside sources to back up points.
Unsatisfactory

--Failed to cite at least 2 sources.
--Sources unreliable.
--Irrelevant to thesis and does not support the topic.
--Surface research.
--Provided 5 or fewer outside sources to back up points.
Content
120 pts

Excellent

--Clear thesis--problem is clearly identified.
--Framework used to analyze the problem is clear and complex.
--Arguments are pertinent to the topic.
--Arguments are logical, supported with evidence.
--Support for thesis complex, complete, & in-depth.
-- Use of 10 or more in text citations to support thesis.
--Writer involved with subject, not merely doing an assignment.
--Clear organization, with effective transitions
Good

--Thesis is somewhat clear
--Framework is somewhat clear
--Arguments are pertinent to the topic.
--Arguments are fairly logical and reasonably supported.
-Support for thesis sufficient, but lacking in depth or complexity.
-- Less then 10 in text citations are used to support the thesis.
--Organization, transitions, introduction, and conclusion slightly lacking clarity and/or appropriateness
Needs Improvement

--Thesis lacks clarity
--Framework is not clear and/or complex
--Arguments are not consistently pertinent.
--Few key arguments are made.
--Support for thesis is thin.
-- Fewer than 10 in text citations used to support thesis.
--Organization, transitions, introduction, and conclusion lacking clarity and/or appropriateness.
Unsatisfactory

--Thesis is very weak
--Framework is lacking
--Arguments are not pertinent.
--Arguments, if at all, are not logical or supported.
--Support for thesis insufficient.
--Fewer than 8 in text citations used to support thesis
--No organization, transitions, introduction, and no conclusion
Grammar and Mechanics
80 pts

Excellent

--Consistent and appropriate voice.
-- Sophisticated and precise word choice.
--No spelling errors.
--No errors in agreement, pronouns/antecedents, or tense.
-- No punctuation or capitalization errors.<BR>
--Met all style and min/max page requirements
Good

-- Voice mostly consistent and appropriate.
-- Fairly effective word choice.
--No more than 2 spelling errors.
--Fewer than 1 errors in agreement, pronouns/antecedents, or tense.
-- Fewer than 2 punctuation or capitalization errors.
--Met most style and min/max page requirements
Needs Improvement

-- Voice somewhat consistent and appropriate.
-- Correct word choice.
--More than 3 spelling errors.
--More than 2 errors in agreement, pronouns/antecedents, or tense.
-- More than 3 punctuation or capitalization errors.
Attempted to meet style and/or min/max page requirements
Unsatisfactory

-- Voice inconsistent and inappropriate.
-- Incorrect word choices.
--More than 5 spelling errors.
--More than 5 errors in agreement, pronouns/antecedents, or tense.
-- More than 5 punctuation or capitalization errors.
Does not meet style and/or min/max page requirements
Format
40 pts

Excellent

--All sources properly cited in both paper and bibliography.
--Contains compelling, clear subtitles and resources page.
Good

--All sources properly cited in both paper and bibliography.
-Contains clear and concise subtitles, and resources page.
Needs Improvement

--Not all sources properly cited in both paper and bibliography but includes subtitles, and resources page.
Unsatisfactory

--Most sources are not properly cited in the paper and bibliography.
--Missing subtitles, and resources page.
Interest
40 pts

Excellent

--There is nuance, inference and subtlety to the paper.
--Main points are memorable.
--Reader is very engaged.
Good

--There is little nuance, inference or subtlety.
--Main points are clear.

--Reader is engaged.
Needs Improvement

--Nuance, inference and subtlety lacking.
--Main points present, but not well made.
--Reader is not engaged.
Unsatisfactory

--Analysis and synthesis lacking.
--Main points not discernible.
--Reader is frustrated.



Keywords:
  • Research paper - emphasis on relevance of research







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