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iRubric: Persuasive Brochure: The Power of Persuasion rubric

iRubric: Persuasive Brochure: The Power of Persuasion rubric

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Persuasive Brochure: The Power of Persuasion 
Students will create a brochure that will address problems in our community, home, and school. They will provide evidence to support their position and will use rhetorical appeals such as logos, pathos, ethos to enhance their position.
Rubric Code: XX65CXB
Ready to use
Public Rubric
Subject: English  
Type: Presentation  
Grade Levels: 9-12

Powered by iRubric The Power of Persuasion
  Poor

1 pts

Fair

2 pts

Good

3 pts

Excellent

4 pts

Total Points

24 pts

Persuasive Goal

Poor

No goal is stated, but brochure provides some information about the topic.
Fair

Goal is not clearly stated and brochure attempts to persuade, build awareness, or change a negative behavior.
Good

Goal is stated.
Brochure is somewhat engaging and readers are persuaded to act, build awareness, or change a negative behavior.
Excellent

Goal is clearly stated. Brochure is highly engaging and readers are persuaded to act, build awareness, or change a negative behavior.
Total Points
Evidence

Poor

Brochure includes one piece of evidence to support the goal.
(Facts, Experts, Examples, Quotes, etc.)
Fair

Brochure provides little evidence from sources to support the goal. (Facts, Experts, Examples, Quotes, etc.)
Good

Brochure provides some evidence from sources to support the goal. (Facts, Experts, Examples, Quotes, etc.)
Excellent

Brochure provides specific and convincing evidence from a variety of sources to support the goal.
(Facts, Experts, Examples, Quotes, etc.)
Total Points
Appeals to Reason

Poor

Brochure attempts to understand the audience and does not use appeals appropriately to communicate the message effectively. Example of Appeals: Logos, Pathos, Ethos
Fair

Brochure does not demonstrate a thorough understanding of the audience and does not use appropriate appeals to communicate the message effectively. Example of Appeals: Logos, Pathos, Ethos
Good

Brochure demonstrates some understanding of the audience and uses an appeal to communicate the message effectively.
Excellent

Brochure demonstrates a thorough understanding of the audience and uses appropriate appeals to communicate the message effectively. Example of Appeals: Logos, Pathos, Ethos
Total Points
Organization

Poor

Brochure is not organized and little or no facts are presented or sequenced from least important to most.
Fair

Brochure is not organized and facts are not presented or sequenced from least important to most.
Good

Brochure is organized and facts are presented or sequenced from least important to most.
Excellent

Brochure is highly organized and facts are presented or sequenced from least important to most.
Total Points
Grammar/Punctuation

Poor

Brochure's writing does not include complete sentences, but there are too many errors in capitalization and punctuation.
Fair

Brochure's writing includes incomplete sentences, and there are many errors in capitalization and punctuation.
Good

Brochure's writing in complete sentences, but there are some errors in capitalization and punctuation.
Excellent

Brochure's writing is in complete sentences. Capitalization and punctuation are correct throughout the brochure.
Total Points
Visuals

Poor

Very little graphics and/or pictures are included with the text and there is a mix of text and visuals
Fair

A few graphics and/or pictures are included with the text and there is a mix of text and visuals
Good

Some graphics and/or pictures are included with the text and there is a mix of text and visuals
Excellent

The graphics/ pictures go well with the text and there is a good mix of text and visuals
Total Points



Keywords:
  • Persuasive text, rhetorical apeals, persuasive evidence,

Subjects:






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