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iRubric: Radio Advertisement rubric

iRubric: Radio Advertisement rubric

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Radio Advertisement 
Grade 5/6 Radio Advertisement
In a group of 4 students, choose a product that your group is familiar with. Create a 30-60 second radio advertisement utilizing a least three of the components of a successful radio ad discussed in class. You also need to include a catchy jingle. This will be presented live to the class.
Rubric Code: WA4A63
By msrampersad
Ready to use
Public Rubric
Subject: English  
Type: Presentation  
Grade Levels: 6-8

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Create a 30 second radio advertisement.
  Proficient

4 pts

Progressing

3 pts

Developing

2 pts

Needs Improvement

1 pts

Content

-Incorporates three or more components of a successful ad.<BR>
-Catchy phrase or jingle
Proficient

-Radio advertisement very effectively includes more than three components of a successful ad.<BR>
-Includes a creative catchy phrase or jingle
Progressing

-Radio advertisement effectively includes three components of a successful ad.<BR>
-Includes a catchy phrase or jingle
Developing

-Radio advertisement effectively includes less than three components of a successful ad.<BR>
-Includes some catchy phrase or jingle
Needs Improvement

-Radio advertisement does not effectively include the components of a successful ad.<BR>
-Is missing a catchy phrase or jingle
Mechanics

-30 seconds long
-Product name is stated
Proficient

-Radio advertisement is 30 seconds <BR>
-Product name is clearly stated
Progressing

-Radio advertisement is only slightly above or below 30 seconds long.<BR>
-Product name is stated
Developing

-Radio advertisement is under 30 seconds (by more than 10 seconds)<BR>
-Product name is somewhat stated
Needs Improvement

-Radio advertisment is significantly shorter than 30 seconds or longer than 60 seconds<BR>
-Product name is not stated
Creativity

-Radio advertisement is interesting, creative, and grabs the audience's attention
Proficient

-Radio advertisement is entertaining and grabs the audience's attention
Progressing

-Radio advertisement is interesting, and entertaining for most of the audience
Developing

-Radio advertisement is somewhat interesting, and entertaining for some of the audience
Needs Improvement

-Radio advertisement is not interesting or entertaining for the audience
Presentation

-Voice quality<BR>
-Speaking volume and speed
Proficient

-Presentation is well practiced, with excellent expression <BR>
-Speaking volume and speed allows for easy understanding
Progressing

-Presentation is practiced, with good expression<BR>
-Speaking volume and speed allows for fairly easy understanding
Developing

-Presentation is somewhat practiced, with some expression<BR>
-Speaking volume and speed allows for some understanding
Needs Improvement

-Presentation is not practiced and the radio commercial has no expression<BR>
-It is difficult to hear the presentation




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