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iRubric: Brand Identity Project rubric

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Brand Identity Project Team Identity Project Rubric Code: UX5B2XB By MrSansone Ready to use Public Rubric Subject: Arts and Design Type: Assessment Grade Levels: 6-8, 9-12

Brand Identity Project
	Excellent (N/A)	Good (N/A)	Fair (N/A)	Poor (N/A)
Logo Design	Excellent Logo is attractive, original, and highly relevant and has all of the elements listed above. 20	Good Logo is attractive and original, but is somewhat relevant, may be missing an element. 19-17	Fair Logo is common, fairly attractive, somewhat original, may not be very relevant and is misssing at least two elements. 16-14	Poor Logo is common, not attractive, is not original and is not relevant. Logo is missing three or more elements. 13-10
Professionalism	Excellent Logo and other entities are well designed, very professional, does not have any spelling errors. Excellent consideration of font and design element was used. 20	Good Logo and other elements are somewhat well designed, somewhat professional, has very little spelling errors, Very-Good consideration of font and design element was used. 19-17	Fair Logo and other elements are not designed very well. Not very attractive, Not very professional, and has more than three spelling errors, Font and design element may or may not be very good. 16-14	Poor Logo and other elements is poorly designed, is not attractive and is not professional. There are more than four spelling errors and Font and design element may or may not be very good. 13-10
Presentation	Excellent Presentation was not only well planned, but aesthetically pleasing as well. Much effort was put into it. 20	Good Presentation was well thought out and organized. Every element was present. 19-17	Fair Presentation was somewhat planned out. More effort could have been put forth. Few elements were present. 16-14	Poor Presentation was not planned out. Organizational skills are not present. Only one element was present. 13-10
Use of Digital Tools	Excellent Uses all materials and/or digital tools appropriately and with skill. Artist has extensive knowledge of the digital tools and clearly understood the tutorials given. 20	Good Uses all materials and/or digital tools appropriately. Artist uses digital tools well and understood the basic tools used. 19-17	Fair Uses most materials and digital tools appropriately. Artist has some knowledge of the digital tools , yet should have focused on the tutorials given to achieve better results. 16-14	Poor Does not use materials and digital tools appropriately. Artist has minimal knowledge of the digital tools and made no effort to learn the program. 13-10