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iRubric: Otis College Toy Design 1 - Plush Toys Assessment rubric

iRubric: Otis College Toy Design 1 - Plush Toys Assessment rubric

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Otis College Toy Design 1 - Plush Toys Assessment 
An assessment rubric of the final project and all of it's components that make up the final project
Rubric Code: SXW5B2A
Ready to use
Public Rubric
Subject: Arts and Design  
Type: Assessment  
Grade Levels: Undergraduate

Powered by iRubric Toy Design 1 Assessment
An assessment of the final "Original Feature Toy" project and all it's components.
  Poor-"D"

1 pts

Fair-"C"

2 pts

Good-"B"

3 pts

Excellent-"A"

4 pts

Brainstorm/Research/Ideation
10 %

Students decide on the type of toy they would like to focus on, do market research and evaluate competitive products, then do ideation sketches of proposed toys that are consistent with product type and targeted customer.

Poor-"D"

Generates multiple ideas, some of which are not pertinent to the assignment, possibly needing to revise much of their work to conform to assignment. Little, no, or irrelevant research with no analysis. May or may not include it in presentation as specified.
Fair-"C"

Generates multiple ideas, some that are pertinent to the assignment. Finds picture of similar products, but doesn't analyze research and uses little or none of it to inform design. They include pictures in presentation with no analysis and limited basis to explanation of why they chose them.
Good-"B"

Generates multiple ideas, most are pertinent to assignment. Researches competitive product, may use some information in design process and in final presentation but with little analysis.
Excellent-"A"

Generates multiple relevant ideas for target market. Researches & analyzes competitive products, using data to inform design choices. Formats information & conclusions for final presentation.
Original Feature Toy
40 %

Students design, make a pattern for, white model, select final fabrics and then produce a final model of their Original Feature Plush Toy.

Poor-"D"

Has great difficulty working through design, pattern and construction issues with a lot of help and hand-holding from instructors. Gains little understanding of patterns and construction. May choose inappropriate fabric and a questionable color palette for target customer. Model vaguely looks like approved sketch with compromises in detail/character and feature is either missing or does not work. Work habits are an issue. Does turn in a model toy, however.
Fair-"C"

Works through design, pattern and construction issues with significant help from instructors. Gains a bit of understanding of patterns and construction. Chooses a suitable fabric, (or may be sent back to try again0, and a color palette that is either too safe or doesn't take the end user into consideration. Produces a model that may or may not look like or work like the approved sketch. May have difficulty with work habits, but eventually gets the job done.
Good-"B"

Works through design, pattern and construction issues with moderate help from instructors. Gains basic understanding of patterns and construction. Selects appropriate fabric and a nice but possibly safe color palette. Produces a good model that looks similar to approved sketch but may or may not work like it. Exhibits good, steady work habits.
Excellent-"A"

Works through design, pattern & construction issues diligently, shows understanding & proficiency, asking for help after thinking problem through. Selects excellent color palette & fabric. Final model looks/works like the approved sketch. Exhibits excellent work habits.
Product Line Extensions
30 %

Based on their Original Feature Plush Toy, they design three Character Extension products and three Piece-Type Extension products in the soft goods category.

Poor-"D"

Designs extension products that are unfocused and may not relate well to the design, color palette, fabrication or enhance the play value of the original toy. Products may not appeal to the targeted end user or are not unsuitable for the soft goods category. May be missing the amount of products specified or missing an entire category of the extension product assignment. The line look is uninspiring and does not compel customers to purchase the additional products.
Fair-"C"

Designs extension products that relate but don't add much play value to the original toy. Products designed to be in the soft goods category, but may have worked better in another medium such as plastic. Design, color palette and fabrication may or may not relate to the original toy or appeal to the target end user creating an unfocused or uncomplelling (yet complete as per the assignment) line of products. Customer would be ambivalent about purchasing the additional products.
Good-"B"

Designs nice but safe extension products, all in the soft goods category. Most design choices such as color palette, style, and fabrication reflect the original feature toy's characteristics, appeal to the target end user, and create a successful line look that creates a desire for the additional products.
Excellent-"A"

Designs clever, well thought out extension products to enhance play value of the original toy. Style, play pattern, color palette, & fabrics all enhance/relate to the original toy & customer, creating a cohesive line compelling consumer to buy additional products.
Final Presentation
20 %

Students present their Research, Original Feature Plush Toy Sample and Line Extension Products in a polished oral and digital or illustration board presentation. Students then field questions from industry guests and faculty.

Poor-"D"

Student presents an unrehearsed lack-luster presentation with some graphics that may or many not contain all the the information required. They show their prototype, line extension products and ask for questions. Student listens and may answer defensively to questions and critique.
Fair-"C"

Student presents a complete oral and visual presentation with illustrations and graphics showing the toy's feature and play pattern. They show & demonstrate prototype if feature works, show extension products and conclude with thanks and ask for question. They listen, answer what they can and thank guests for their attention.
Good-"B"

Student presents a complete oral and visual presentation that provides clear explanations of the research, look and feature of their toy. They introduce the prototype, demonstrate the feature and play pattern of the toy, present the character and piece-type extension products and explain how they extend the play value of the toy. They thank the audience and invite questions, answer, and listening with interest to the feedback.
Excellent-"A"

Student presents a complete, polished and compelling oral & visual presentation with research relevant to their design. They unveil & demonstrate the prototype, present extension products & explain how they add play value to the original toy. Presentation concludes with thanks and invites questions. Student happily answers questions with knowledge of customer, product, & design choices, listens to critique with genuine interest, thanking the guests again for their time & feedback.



Keywords:
  • Toy Design 1, Plush Toys, Otis College of Art and Design


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