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iRubric: Menu Planning Project Rubric

iRubric: Menu Planning Project Rubric

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Menu Planning Project Rubric 
Restaurant Business Plan
Develop a business plan for a restaurant including concept, menu, marketing and presentation
Rubric Code: MX88693
By dmisik
Draft
Public Rubric
Subject: Vocational  
Type: Presentation  
Grade Levels: Undergraduate

Powered by iRubric Menu Planning Project
  Did not do

0 pts

Poor

1 pts

Average

4 pts

Excellent

8 pts

Concept/Brand Description

Did not do

Not present.
Poor

The business brand and concept was described at a beginners level. Many items were left out of the concept and brand. The target market was not represented at all.
Average

The business brand and concept were described using the criteria given in the project. The target market and demographic data is not well represented and the business concept does not meet the needs of that target. You missed a few items.
Excellent

The business concept and brad were well defined with all criteria of the project being met. The target market is represented with demographic data and the business concept meets the needs of that target market.
Nutrition Aspect

Did not do

Not present
Poor

Nutrition was addressed very little. No mention of dietary restrictions or common allergens.
Average

Nutrition was addressed but does not make sense with concept/ brand
Excellent

Nutrition was addressed specifying which common dietary restrictions that will be accommodated. Very well thought out. Makes perfect sense with brand and concept.
Menu Categories

Did not do

Not present
Poor

Menu Categories are missing more than three criteria taught in class. They do not make sense for brand and concept.
Average

Menu categories are missing one or more criteria that were taught in class. They make sense for brand/concept.
Excellent

Menu categories make sense for brand and concept they meet all criteria taught in class.
Menu Descriptions

Did not do

Not present.
Poor

Menu descriptions are too long or too short with little to no thought of style, font, and not appropriate for business concept.
Average

Menu descriptions are done at an average level. They do meet criteria for business concept.
Excellent

Menu descriptions are done at level where research was evident and thought was put into wording. Descriptions meet all criteria taught in class.
Training Document

Did not do

Not present.
Poor

Training document did not address all criteria given. Document lacked in substance and was hard to read and understand.
Average

Training document addressed most of the criteria missing one or more.
Excellent

Training document was written at a level that met all criteria.
Overall menu

Did not do

Not present.
Poor

Menu was missing more than three criteria. Menu did not support brand or concept. Menu was messy, font was incorrect, and written in a style that does meet what was taught in class.
Average

Menu was missing one or more criteria. Menu supported brand and concept but font style and categories did not. Menu was neat and clean and written in style that supports brand/concept.
Excellent

Menu meets all criteria.
Presentation

Did not do

Not present.
Poor

Presentation was done at beginners level with no understanding of how to present.
Average

Presentation was done at an average level with minor mistakes made.
Excellent

Presentation was done at an achieved level. Student showed excitement, knew what they were talking about, looked at the audience, and answered questions.
Power Point

Did not do

Not present.
Poor

Not turned in on time and not complete.
Average

Turned in on time, not complete.
Excellent

Turned in on time and complete.






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