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iRubric: Yearbook Marketing Project rubric

iRubric: Yearbook Marketing Project rubric

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Yearbook Marketing Project 
Yearbook Marketing Project
Group development of a marketing plan for the yearbook
Rubric Code: MCB5BC
By pstover
Draft
Public Rubric
Subject: Journalism  
Type: Assessment  
Grade Levels: 6-8

Powered by iRubric Marketing Category
  Poor

1 pts

Fair

2 pts

Good

3 pts

Excellent

4 pts

Personal Selling

Poor

Sales skits approach the customer.
Fair

Sales Skits approach customer in appropriate manner, presents product but may not close the sale or build future relationship
Good

Sales Skits approach customer, present product and suggest selling, may build relationship
Excellent

Sales Skits (Ad and book sales) approach customer in appropriate and positive manner, determines needs, presents the product, close the sale, suggest selling, builds relationships for future sales.
Public Relations

Poor

News release includes who, what, where, how and why
Fair

News release carries goodwill to the public, includes who, what, where, how and why
Good

News release carries goodwill to the public regarding yearbook and advertising, shows benefit to the community, includes who, what, where, how and why
Excellent

News release carries goodwill to the public regarding yearbook and advertising, shows benefit to the community, includes who, what, where, how and why, includes description of why it creates goodwill and positive publicity
Advertising: Print

Poor

Several items are missing
Fair

One or two of the print elements (poster, flyer, letter) is missing.
Good

A slogan was created and used in all print, five posters for selling yearbook are present but may have minor errors, One 81/2x11 flyer has a headline, illustration, body copy, slogan, logo. A letter to parents is complete with all information and may have minor errors.
Excellent

A slogan was created and used in all print, five posters for selling yearbook are neat and have price, dates and product clearly stated, One 81/2x11 flyer has a headline, illustration, body copy, slogan, logo. A letter to parents is complete with all information and spelling correct.
Advertising: Broadcast

Poor

less than 1 minute of announcements for a connect ed message or morning announcement are complete (in 30 sec or 1 min. intervals)
Fair

1 minute of announcements for a connect ed message or morning announcement are complete (in 30 sec or 1 min. intervals)
Good

2 minutes of announcements for a connect ed message or morning announcement are complete (in 30 sec or 1 min. intervals)
Excellent

3 minutes of announcements for a connect ed message or morning announcement are complete (in 30 sec or 1 min. intervals)
Advertising: Specialty

Poor

T-shirt design promotes yearbook, design has major errors
Fair

T-shirt design promotes yearbook, design has minor errors
Good

T-shirt design promotes yearbook, design is neat and checked for spelling.
Excellent

T-shirt design promotes yearbook, design is neat and checked for spelling, and a quote for printing is attached.
Sales Promotion

Poor

Sales promotion is present but has major errors
Fair

Sales promotion promotes yearbook sales
Good

Sales promotion is creative and attractive and promotes yearbook sales
Excellent

Sales promotion is creative and attractive and promotes yearbook sales in a positive manner
Advertising: Video

Poor

Created digital video concept.
Fair

Created digital video concept & commercial
Good

Created on video advertising yearbook sales that is 30 sec -1 minute
Excellent

Created on video advertising yearbook sales that is 30 sec -1 minute with all information present (who what, when, where)



Keywords:
  • RBSMS Marketing Plan



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