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iRubric: Persuasive Radio Commercial rubric

iRubric: Persuasive Radio Commercial rubric

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Persuasive Radio Commercial 
Persuasive Radio Commercial
Rubric Code: HXWA9CC
By untrickmonkey
Ready to use
Public Rubric
Subject: English  
Type: Presentation  
Grade Levels: 9-12

Powered by iRubric Persuasive Speech and Radio Ad
  Excellent

5 pts

Good

4 pts

Fair

2 pts

Poor

1 pts

Introduction (hook)

Excellent

Your introduction caught the attention of everyone in the audience. We can't wait to hear more!
Good

Your introduction caught the attention of most of your audience. We'll stick around to hear more.
Fair

Your introduction caught the attention of some of your audience. Some of us are still listening.
Poor

You have an introduction, but it doesn't catch our attention. We don't really want to hear more.
Persuasive Details Commercial

Excellent

You used 4 or more details that persuaded me to buy your product that were tailored to the target audience.

Contact information included 2 or more times.
Good

You used 3 details to convince me to buy your product. I'm thinking seriously about buying your product, but some details were not tailored to the target audience.

Contact information included 2 or more times.
Fair

You used 1 or 2 details to convince me to buy your product. I'm not quite convinced I want to spend my money on your product, little connection to target audience.

Contact Information included once or unclear.
Poor

You only gave 1 detail to convince me to buy your product and it wasn't related to the target audience.

Contact information may not be mentioned or was unclear.
Conclusion (ending)

Excellent

Your conclusion made me want to buy your product and concisely summarized your pitch.
Good

Your conclusion made me consider buying your product, but left me wanting more.
Fair

Your conclusion made me think about buying your product, but I probably won't advertise with you.
Poor

Your conclusion made me decide that I definitely did not want to buy your product or advertise with you.
Audience Analysis

Excellent

Your name and slogan were perfectly aligned with your target audience.

Excellent use of needs and appeals, you clearly understand how to persuade an audience.
Good

Your name and slogan were both somewhat aligned with target audience, could be more specific.

Good use of needs and appeals, could develop more.
Fair

Either the name or slogan were not aligned with target audience.

Some use of needs and appeals, application of techniques needs more work.
Poor

No indication who the target audience was based on name and/or slogan.

No evidence of understanding of audience needs and appeals.
Presentation

Excellent

Your presentation was loud, clear, and enthusiastic.

Sound effects enhance presentation and do not distract or detract from overall message.
Good

Your presentation was mostly loud, clear and enthusiastic.

Sound effects mostly enhance presentation and do not distract or detract from overall message.
Fair

Your presentation was only partly loud, clear, and enthusiastic. It would have been better if we could have heard the whole presentation.

Sound effects may distract or detract from overall message.
Poor

Your presentation was not loud, clear, or enthusiastic. Some of the people in your audience fell asleep.

No sound effects (or) sound effects greatly detract from overall product.






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