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iRubric: Marketing Project rubric

iRubric: Marketing Project rubric

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Marketing Project 
Business Capstone Research Paper Rubric ( no Bus Plan)
Marketing Project to show understanding of information received in Chapter 10 and how to apply this information to the creation of a specific product as well commercial and business plan.
Rubric Code: GXX84W7
By ajmr0428
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: 9-12, Undergraduate

Powered by iRubric Criterion
100 %
  Exceptional

20 pts

Good

17 pts

Fair

15 pts

Substandard

13 pts

Poor

10 pts

Content & Discussion

Exceptional

- purpose of the writing is clear.
Good

- Major points are stated clearly and are well supported.
Fair

- Content is accurate <BR>
- Content is mostly complete
Substandard

- Content is incomplete.<BR>
- Major required topics are lacking or not all included or poorly discussed.
Poor

- Major points are addressed, but not well supported or discussed.
Organization & Structure

Followed guidelines within the directions.
Exceptional

- Conclusion flows from the body of paper.
Good

- Introduction previews major points.<BR>
- Paragraph transitions is logical
Fair

- Structure of the paper is clear.
Substandard

- Structure detracts from the message of the writer.<BR>
- Introduction and/or conclusion is missing.<BR>
- Paragraphs are disjointed and lack transition of thoughts.
Poor

- Structure of the paper is not easy to follow. <BR>
- Introduction does not preview all major points.<BR>
- Paragraph transition need improvement.<BR>
- Conclusion is does not flow well.
Creativity

Exceptional

Creative product/service with clear concise description
Good

Creative product/service with clear description
Fair

Product/Service lacks creativity
Substandard
Poor
Formatting

Exceptional

- Paper follows designated guidelines with all required components.
Good

-Paper follows most guidelines with most of the required components.
Fair

- Paper follows some guidelines.<BR>
-Formatting is somewhat accurate with most required components.
Substandard

- Paper lacks many elements of correct formatting as outlined in course syllabus/instructions
Poor
Grammar, Punctuation & Spelling

Exceptional

- Paper contains less than 1-2 errors in grammar, punctuation or spelling.<BR>
- Language is clear and precise.
Good
Fair

- Paper contains few grammatical, and a few punctuation and spelling errors.
Substandard

- Paper contains numerous grammatical, punctuation, and spelling errors.
Poor
Commercial

Exceptional

Commercial completed on time, followed guidelines,creative, evokes feeling to want to purchase the product/service
Good

Commercial completed somewhat followed guidelines. Sense of wanting to purchase product/service
Fair

Commercial completion, not a clear, focused direction
Substandard

Commercial completion, no direction
Poor

Commercial turned in after the deadline.
Billboard Advertisement

Exceptional

Completed Billboard, clear and concise direction of information. Neatly put together.
Good

Completed Billboard, basic information listed.
Fair

Completed Billboard.
Substandard
Poor
3 D Marketing Sample

Exceptional

Completed marketing sample. Neat appearance and clear understanding of what the product/service is
Good

Completed marketing sample. Neat appearance. Somewhat have an understanding of the product/service
Fair

Completed marketing sample. Lacks neatness and direction
Substandard
Poor
PowerPoint

Did the presentation follow guidelines given?
Exceptional

The PowerPoint followed the guidelines given. Information was relevant.
Good

PowerPoint somewhat followed the guidelines given. Relevant Information
Fair

PowerPoint length too short. Guidelines followed, but information does not flow to be understandable.
Substandard

PowerPoint did not follow guidelines given, information somewhat confusing.
Poor

PowerPoint too short, guidelines not followed and not enough information given.
Presentation

Exceptional

Presentation flowed. Speakers had an understanding of information given. Audience was engaged in the topic.
Good

Presentation flowed. Speakers had somewhat of an understanding of the information. Audience was somewhat engaged in the topic.
Fair

Presentation somewhat flowed and followed the information. Speakers lacked knowledge of the topic and did not engage the audience.
Substandard
Poor
Business Plan

Was the student thorough in their descriptions of each section?
Exceptional

Business Plan information was completed in accordance with the guidelines given. All sections that were relevant to the project completed. Complete descriptions included
Good

Business Plan information was completed in accordance with the guidelines given. All sections that were relevant to the project completed. Descriptions somewhat defined by the guidelines
Fair

Business Plan information was partially completed in accordance with the guidelines given. All sections that were relevant to the project completed.
Substandard

Business Plan information was not completed in accordance with the guidelines given. All sections that were relevant to the project not completed.
Poor






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