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iRubric: Restaurant Business Plan Project Rubric

iRubric: Restaurant Business Plan Project Rubric

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Restaurant Business Plan Project Rubric 
Restaurant Business Plan Project Rubric
Students will develop a business plan for a restaurant or hospitality business and put the business into operation.
Rubric Code: CX644C6
By Lintzburger
Ready to use
Public Rubric
Subject: Vocational  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Restaurant Development
  None

5 pts

Poor

10 pts

Good

20 pts

Excellent

25 pts

Executive Summary
25 pts

Mission/Vision Statement<BR>
Convinces reader that food service operation is sound and has opportunity for success. Uses specific reference to good restaurant practices.
None

This section does not meet standards or is non existent.
Poor

Does not meet many expectations. <BR>
No details are provided and references are vague.
Good

Meets Expectations. Provides a solid summary with specific references.
Excellent

Meets or Exceeds Highest Expectations<BR>
Provides an extremely strong summary and uses specific references with additional support.
Restaurant Description
25 pts

Type of ownership, Name of Restaurant, theme, menu style, type of restaurant.<BR>
Location of facilities and description of building with existing architecture.
None

This section does not meet standards or is non existent.
Poor

Does not meet many expectations<BR>
Restaurant style is not clear, some description is provided. Location of facility is unclear.
Good

Meets Expectations<BR>
Restaurant theme and style is described. Location and venue are provided with specific details.
Excellent

Meets or Exceeds Highest Expectations<BR>
Restaurant theme and style are described in detail. Location and venue are provides with specific details about architecture and facilities.
Operational Management
25 pts

Organizational Structure<BR>
Staffing, including front and back of house, wages, etc
None

This section does not meet standards or is non existent. Students did not managed the staff properly.
Poor

Does not meet many expectations<BR>
There is not enough staffing information to run an operation. Could not keep the student team under control.
Good

Meets Expectations<BR>
Organizational Structure, staffing, including front and back of house, wages, etc, all details are provided. Managed the student team but could have been more controlled.
Excellent

Meets or Exceeds Highest Expectations<BR>
Organizational Structure, staffing, including front and back of house, wages, etc, all details are provided with additions incentive plans. Managed the student staff properly and effectively.
Restaurant Financial Goals
25 pts

Students set a primary goal from the operation of their restaurant
None

Did not meet goal and was far off from the assigned goal.
Poor

Were a little bit under the goal but was very close to meeting the assigned goal
Good

Met the assigned goal and did not make anything extra.
Excellent

Over exceeded the financial goal.
Marketing
50 pts

Market Research<BR>
Target Market<BR>
Marketing Communications, create flyers
None

This section does not meet standards or is non existent.
Poor

Does not meet many expectations<BR>
Market Research is not convincing.<BR>
Target Market & Marketing do not provide any evidence.
Good

Meets Expectations<BR>
Market Research is convincing and realistic Marketing strategies are professional.
Excellent

Meets or Exceeds Highest Expectations<BR>
Market Research is convincing and realistic<BR>
Target Market & Marketing strategies are professional.
Restaurant Operations
50 pts

Describes overview of restaurant project, provides details from all written categories, <BR>
Speaks clearly, meets time limit expectations, professionally presented, shows model and presents sample menu item.
None

Did not clearly understand the operation of the restaurant and was very organized.
Poor

The restuarant theme is not clear and the team does not seem to know the information
Good

Team understands the restaurant project, provided details from all written categories, <BR>
Speaks clearly, meets time limit expectations, professionally presented to the teachers and administrators.
Excellent

Professionally presented<BR>
The restaurant theme is a convincing display and well thought out.Describes overview of restaurant project, provides details from all written categories, <BR>
Speaks clearly, meets time limit expectations, professionally presented to the teachers and administrators.
Teamwork
50 pts

Organization and Communication for the restaurant
None

All group members did not actively participate.
Poor

Team members did not work together and therefore the restaurant lacked organization and there were several missing components.
Good

Most of the team worked together to ensure the project components were met and organized.
Excellent

Team worked well together to ensure all components were met and the restaurant was organized.
Food
100 pts

The food prepared matched the theme of the restaurant.
None

Menu did not match the theme and was not prepare properly. No recipes were provided for the student staff.
Poor

Menu matched theme but the food prepared was not good. The recipes were not student friendly or were not proven to work.
Good

Menu matched the theme but a few of the items were not prepared properly. Recipes were provided but provided a challenge for some students.
Excellent

Menu matched the theme and the food was very good. The recipes provided worked well for the students.
Comment Cards
50 pts

Student team provided comment card for feedback.
None

Teachers did not have positive feed back.
Poor

Teachers feedback was neutral but lacked excitement.
Good

Teachers had positive feedback but provided some suggestions for improvement.
Excellent

Teachers had all positive feedback and were very please with the service in the restaurant.





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