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iRubric: Commercial Rubric

iRubric: Commercial Rubric

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Commercial Rubric 
Movie Rubric
This rubric is designed to help students make a commercial to show knowledge of how the Holy Spirit can work in us.
Rubric Code: YXCXW27
By chemaign
Ready to use
Public Rubric
Subject: Humanities  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Final product
Determine if your final product is complete and worthy of viewing.
  Poor

1 pts

Fair

4 pts

Acceptable

7 pts

Above and Beyond

10 pts

Story/Instruction Structure

Does the commercial convey a story?
Poor

No structure exists
Fair

Missing one or more of the following:
beginning
middle
end
Acceptable

Has a recognizable beginning, middle, and end
Above and Beyond

Has a beginning that grabs the viewer, a body that moves the story to a satisfying conclusion.
Props/costumes

Are all the props/ costumes (p/c) used appropriate for the story and add to the commercial?
Poor

Choice of p/c show no consideration for the viewer
Fair

3/5 or fewer of the p/c are pleasing to the viewer and/or necessary to tell the story
Acceptable

Nearly all the p/c used are pleasing to the viewer and add to the story
Above and Beyond

100% of the p/c are of high quality
and add to the story line.
Narration/Script

Does the narration/script (n/s) support the story?
Poor

No n/s or incoherent n/s
Fair

The n/s does not fit well with the story line.
Acceptable

Most of the n/s is understandable (clear voice and/or correct grammar and/or word choice is appropriate to the story line)
Above and Beyond

100% of the n/s is understandable (clear voice and correct grammar and word choice is appropriate to the story line)
Soundtrack

Does the music enhance the viewing pleasure?
Poor

Music choice, if it exists, causes the viewer to want to turn the video off (it's too loud, inappropriate to the mood, etc.)
Fair

The viewer notices the music choice and/or the volume because one or the other distracts from the story.
Acceptable

The music choice is appropriate to the story and the volume is low enough to hear but not distract from the narration.
Above and Beyond

The music choice and volume work together to enhance the viewing of the video.
video/audio (v/a) quality

Is the video clear and smooth? Is the sound clear and loud?
Poor

The v/a quality is insufficient. It is blurry, confusing, and/or contains unrehearsed acting. The sound is incomprehensible/inaudible.
Fair

The v/a quality is partially proficient. The v/a is poorly produced, with rough transitions and poor acting. The scenes and dialogue don't necessarily relate to the topic.
Acceptable

The v/a quality is proficient. It is decently produced with somewhat smooth transitions and some rehearsed acting. Scenes and dialogue relate to the topic, but don't necessarily add to the understanding of the topic.
Above and Beyond

The v/a is above and beyond. It is well produced with smooth transitions and rehearsed acting. Scenes and dialogue aid the viewer in understanding the topic.
Content

Does the information portray the facts?
Poor

The content is considerably inappropriate, off topic, or completely incorrect in expressing the purpose of the commercial.
Fair

The content is somewhat inaccurate and/or vague in expressing the purpose of the commercial. Several inappropriate references included.
Acceptable

The content is correct, yet brief and/or vague, in expressing the purpose of the commercial. Some inappropriate references included.
Above and Beyond

The content is correct, in-depth, and detailed in expressing the purpose of the commercial.
Time

Was the movie the required lengh?
Poor

The presentation was between 20-25 seconds.
Fair

The presentation was between 35 and 40 seconds.
Acceptable

The presentation was between 25 and 30 seconds or between 30 and 35 seconds.
Above and Beyond

The presentation was exactly 30 seconds.
Preplanning

Was there evidence of preplanning?
Poor

The basic idea was presented.
Fair

A partial list of student role assignments or an outline of a script was presented.
Acceptable

A more complete list of student role assignments (with description) & an outline of a script was presented.
Above and Beyond

A complete list of student role assignments (with description) & a well developed script was presented.



Keywords:
  • storytelling, digital video story


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