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iRubric: Political Campaign Rubric

iRubric: Political Campaign Rubric

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Political Campaign Rubric 
Political Campaign Rubric
Rubric Code: Y2X4W9B
By sramnarace
Ready to use
Public Rubric
Subject: Political Science  
Type: Project  
Grade Levels: 9-12

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Groups will create a presidential campaign ad to support their respective candidate.
  Super

5 pts

Average

3 pts

Partially Proficient

1 pts


0 pts

Candidate

Candidate's name, slogan, and party affiliation are represented
Super

Group projected candidate's name and party affiliation at the beginning using large, bold, easy-to-read text. Was obvious who the candidate was and which party he belonged to.
Average

Group projected candidate's name and party affiliation somewhere in presentation; somewhat obvious who the candidate was and what party he belongs to
Partially Proficient

Group at least named the candidate and/or their party affiliation. Text difficult to read; misspelled words; etc.
0

Nearly impossible to determine who the ad is about.
Point of View

Purpose of ad/interview quickly identified
Super

Campaign tools established a purpose early on and maintained a clear focus throughout.
Average

Campaign tools established a purpose early on and maintained focus for most of the commercial.
Partially Proficient

Campagin tools seemed to have a few lapses in focus; never truly identified why the ad was created; seemed disjointed
0

Purpose and point of view in video is nearly impossible to determine.
Persuasion

Convincing voters to support your candidate
Super

Ad established a strong awareness of who their "target" audience was. Students understood why they chose vocabulary, music and images to support that audience.
Average

Ad showed some awareness of the "target" audience. Students can partially explain why they made decisions on vocabulary, music and images that they did.
Partially Proficient

Ad showed very limited awareness about the audience. Who was the target audience? Students made no connection between vocabulary, music and images with an audience.
0

Not only is it not a persuasive ad, I might vote for the opposition because of it.
Images

Pictures of the Mock Candidate
Super

Images create distinct atmosphere or tone that matches different issues of the campaign. Multiple images are used to support intended impression. Used both movie and still images. Connects well to mission of the ad.
Average

Images create tone that matches some issues of the campaign. Uses both movie and still images. Has some connection to the ad's mission.
Partially Proficient

Images do not really tie-in to the message of the ad. Used either movie or still images. Images did not seemingly enhance commercial.
0

Few/No images used.
Emotion

How do you want your audience to feel?
Super

Ad establishes strong positive or negative tone that advances the group's argument; very clear how the group wants the audience to feel; achieves desired emotional effect.
Average

Ad establishes a tone that may be identified but the relationship to the argument is questionable or unclear. Not sure how they want the viewers to feel.
Partially Proficient

There is no clear tone in this ad. Almost impossible to determine what type of emotion the viewer should feel after viewing.
0

Yawn.
Use of Available Class Time

How well did you use the time given in class in working on this project?
Super

Students used class time well and achieved what they needed to do without being reminded to stay on task.
Average

Students used class time well overall, however students had to be refocused at least once.
Partially Proficient

Students used class time appropriately but did not take full advantage of the time and or resources available to them. Students had to be refocused more than once.
0

Students were rarely on time and utilized class time poorly.





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