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iRubric: Marketing Plan rubric

iRubric: Marketing Plan rubric

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Marketing Plan Marketing Plan Development of a marketing plan for a new or improved product or service Rubric Code: XX5CW8A By ciccatelli Ready to use Public Rubric Subject: Business Type: Project Grade Levels: (none)

Marketing Category - 70%
	Poor 1 pts	Fair 2 pts	Good 3 pts	Excellent 4 pts
Title Slide	Poor Presents Name of Organization only	Fair Presents name of organization with Image.	Good Presents name of organization with Image.	Excellent Presents name of organization with Image and presented by with your name and date.
Business Description	Poor Business Description not mentioned.	Fair Created Business Description with Image and 2 bulleted points.	Good Description with Image and 3 bulleted points.	Excellent Description with Image and 4 bulleted points.
Mission/Vision Statement	Poor Mission/Vision Statement is mentioned but not created.	Fair Created Mission/Vision Statement but lacks purpose and focus.	Good Created a long, (more than two bullets) Mission Statement.	Excellent Created a long, (more than three bullets) Mission/Vision Statement.
Sales Analysis	Poor Does not Describe current sales and or revenue of company	Fair Describes current sales and or revenue of company with one bullet	Good Describes current sales and or revenue of company with 2 bullets	Excellent Describes current sales and or revenue of company and adds image or chart with 3 bullets or more
Target Market/Segmentation	Poor Determined the target market.	Fair Determined the target market, used 1 market segmentation.	Good Determined the target market, used market segmentation to describe in 2 or more bullets	Excellent Determined the target market, used market segmentation in 3 or more bullets.
SWOT/Competition Described Strengths, Weakensses, Opportunities and T Threats. List at least 3 competitors	Poor Identified the business's strengths & weakness.	Fair Identifies the business's strength, weakness, opportunity and threat.	Good Somewhat identified the business's strengths, weakness, opportunities and threats external to the business.	Excellent Clearly identified the business's strengths, weakness, opportunities and threats external to the business.
Marketing Strategies Describes Product Features and Benefits Describes Price Describes Place Describes Promotion	Poor Student mentions features and benefits but fails to give examples or describes two or less features or their product or service and converts them into benefits. Student describes only one other price or place or promotion	Fair Student identifies and describes two to three features of their product or service and converts them into benefits. Student describes two other price, place or promotion	Good Student identifies and describes four to five features of their product or service and converts them into benefits. Student also describes all product, price, place and promotion	Excellent Student identifies and describes six or more features of their product or service and converts them into benefits. Student also describes all product, price, place and promotion and adds an image
Marketing Objectives 2 short term and 2 long term goals for growing company	Poor Fails to give 2 short term and 2 long term goals for growing company	Fair Only provides 1 short term and 1 long term goals for growing company	Good Provides 2 short term and 2 long term goals for growing company	Excellent 2 short term and 2 long term goals for growing company with an image
Presentation - 30 Points
	Poor 1 pts	Fair 2 pts	Good 3 pts	Excellent 4 pts
PowerPoint/Graphics	Poor The slides are not legible. The amount of text is too great for the space provided. There are several grammatical errors. There is little use of graphics or effects. The information does not consistently support images.	Fair Slides are legible. Amount of text is too great for the amount of space provided. Some grammatical errors. Less than half the slides have graphics or effects. Information supports images at times.	Good Slides are attractive. Text is legible. No grammatical errors. More than half of the slides use graphics and effects to enhance presentation. Information adequately supports images.	Excellent Slides are attractive. Text is legible. No grammatical errors. Graphics and effects are used throughout to enhance presentation. Information is at the advanced level and consistently supports images.
Knowledge	Poor Speaker simply reads the material displayed.	Fair Speaker brings little knowledge to the presentation beyond what is displayed.	Good Speaker is well informed and elaborates a bit beyond the material displayed.	Excellent Speaker is well informed and elaborates beyond the displayed material.
Eye Contact, Articulation Student rehearses and is prepared to present and uses emphasis and enthusiasm and eye contact.	Poor Presenter reads all of the report with no eye contact. incorrectly pronounces terms, and speaks too quickly or quietly for students in the back of class to hear.	Fair Presenter maintains eye contact most of the time but frequently returns to notes. Voice is low. Presenter incorrectly pronounces terms. Audience members have difficulty hearing presentation.	Good Presenter maintains eye contact most of the time but occasionally returns to notes. Voice is clear. Presenter pronounces most words correctly. Most audience members can hear presentation.	Excellent Presenter maintains eye contact with audience, seldom returns to notes. Presenter uses a clear voice and correct, precise pronunciation of all words so that all audience members can hear presentation.
Time Requirement	Poor Missed five minute requirement by seven minutes but not less than three minutes.	Fair Missed five minute requirement by three minutes but not less than one minute.	Good Missed five minute requirement by less than one minute.	Excellent Met or exceeded five minute requirement.
Cited Sources APA Style Minimum 5 cited sources for research. Cite image sources as well. Minimum 10 images.	Poor Misses citing sources.	Fair Only cites 1-2 sources for research. Cites less than 6 images.	Good Cites 3-4 sources. APA style Cites less than 9 images.	Excellent Cites 5 or more sources APA style Cites 10 or more images.

Keywords:

Sales and Marketing Plan

Subjects:

Business

Types:

Exam
Project

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