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iRubric: Television Script rubric
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Television Script
Broadcast News Writing Assessment
This is a rubric for assessing broadcast news writing.
Rubric Code:
XX46CX8
By
Mike_Odom
Ready to use
Public Rubric
Subject:
Communication
Type:
Writing
Grade Levels:
Undergraduate
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Criterion
EXPERT 100% WOW!
100 pts
MASTERED 85% GOOD
85 pts
MASTERY NOT YET REACHED
50 pts
POOR / OMITTED
0 pts
Organization & Structure
30 %
EXPERT 100% WOW!
*Structure & Organization of the story is exceptionally clear and easy to follow.
* Paragraph transitions are present, logical and exceptionally effective and maintain the flow of thought throughout the story
*Sentences are short (no more than 20 words, usually).
MASTERED 85% GOOD
*Structure & Organization of the story is relatively clear and easy to follow.
* Paragraph transitions are present and adequately maintain the flow throughout the story.
MASTERY NOT YET REACHED
*Structure & Organization detract from the message of the story.
* Paragraphs are disjointed and lack transition of thoughts.
*Sentences are choppy (too short) or wordy (too long).
POOR / OMITTED
Opening Sentence & Lead
30 %
EXPERT 100% WOW!
*Draws in the reader immediately; makes viewer want to hear more.
*Is focused, short and memorable (one to three sentences max)
*Covers the most important of the 5Ws.
*Local angle addressed, if relevant.
MASTERED 85% GOOD
*Lead is adequate; but viewer is not drawn in immediately.
*Covers several of the 5Ws.
*Local angle addressed, if relevant.
MASTERY NOT YET REACHED
*Lead is cluttered or flabby.
*Lead exceeds three sentences.
*Lead is ho-hum; audience is not drawn in at all.
*Lead sounds mechanical.
*Leaves viewer unsure of what is important in story.
POOR / OMITTED
Broadcast Style
30 %
EXPERT 100% WOW!
*Broadcast style followed wonderfully.
*No more than one broadcast style error.
*Pronunciations written out.
*Language is clear and precise; excellent sentence structure.
MASTERED 85% GOOD
*Broadcast style followed somewhat.
*Two or three broadcast style errors.
*Few pronunciations.
*Language is clear; good sentence structure.
MASTERY NOT YET REACHED
*Broadcast style not followed.
*Four or five broadcast style errors.
*Contains no pronunciations.
*Several inaccuracies
*Language frequently unclear; no sentence structure.
POOR / OMITTED
*Broadcast style not followed.
*Six or more broadcast style errors.
*Language frequently unclear; no sentence structure.
Format
10 %
EXPERT 100% WOW!
*Follows
designated format guidelines.
*Appropriate length as described for the assignment.
MASTERED 85% GOOD
*Follows designated format guidelines.
* Under or over the length as described for the assignment.
MASTERY NOT YET REACHED
*Lacks the designated format.
*Inadequate in length.
POOR / OMITTED
Keywords:
news release journalism public relations
Subjects:
Business
Communication
English
Humanities
Journalism
Types:
Homework
Project
Assignment
Writing
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