Skip to main content
iRubric: Entrepreneurship Business Plan - Final Project Rubric

iRubric: Entrepreneurship Business Plan - Final Project Rubric

find rubric

edit   print   share   Copy to my rubrics   Bookmark   test run   assess...   delete   Do more...
Entrepreneurship Business Plan - Final Project Rubric 
Entrepreneurship Business Plan - Final Project Rubric
Students develop a business plan for a business that they are personally interested in starting. Each student will be responsible for all portions of the comprehensive plan that covers everythnig, including Executive Summary, Business Description, writing a mission statement, developing the marketing plan, etc.
Rubric Code: XX44636
By velezao
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: Undergraduate

Powered by iRubric Business Plan Capstone Project
100 %
  Excellent

5 pts

Good

4 pts

Fair

3 pts

Poor

1 pts

Title Page and Table of Contents
2 pts

Completed with logo and business address, phone, fax, email and web address. Table of contents includes Categories and page numbers.
Excellent

Meets or Exceeds Highest Expectations.
Completed all content for this area.
Good

Above Expectations
Completed most content.
Fair

Meets Expectations
Missing most content.
Poor

Does not meet expectations
Missed Title Page or Table of Contents.
Executive Summary
8 pts

Convinces reader that business is sound and has opportunity for success
Excellent

Meets or Exceeds Highest Expectations
Completed all content for this area.
Good

Above Expectations
Completed most content.
Fair

Meets Expectations
Missing most content
Poor

Does not meet expectations
Missed entire page.
Company Description & Summary
5 pts

Basic Description
Business Product or Service
Legal structure
Location & Facilities
Excellent

Meets or Exceeds Highest Expectations
Completed all content for this area.
Good

Above Expectations
Completed most content.
Fair

Meets Expectations
Missing most content
Poor

Does not meet expectations
Missed entire page.
Products
5 pts

Product Description
Competitive Comparison Sourcing
Technology and Future Products
Excellent

Meets or Exceeds Highest Expectations
Completed all content for this area.
Good

Above Expectations
Completed most content.
Fair

Meets Expectations
Missing most content
Poor

Does not meet expectations
Missed entire page.
Marketing Analysis Summary
5 pts

Identify Market Segments
Customer and Competitor Analysis
Excellent

Meets or Exceeds Highest Expectations
Completed all content for this area.
Good

Above Expectations
Completed most content.
Fair

Meets Expectations
Missing most content
Poor

Does not meet expectations
Missed entire page.
Strategy and Implementation Summary
8 pts

Product, Price, Place, Promotion
Value Proposition
Competitive Edge
Marketing, Promotion, Distribution,Pricing and Sales Strategy
Excellent

Meets or Exceeds Highest Expectations
Completed all content for this area.
Good

Above Expectations
Completed most content.
Fair

Meets Expectations
Missing most content
Poor

Does not meet expectations
Missed entire page.
Management Summary
5 pts

Management Team
Organizational Structure
Personnel Plan
Excellent

Meets or Exceeds Highest Expectations
Completed all content for this area.
Good

Above Expectations
Completed most content.
Fair

Meets Expectations
Missing most content
Poor

Does not meet expectations
Missed entire page.
Report Mechanics
5 pts

Clear, concise with logical sequence of information. Check spelling, grammar, capitalization, punctuation and sentence structure.
Excellent

Meets or Exceeds Highest Expectations
Met all requirements
of report mechanics.
Good

Above Expectations
Met most requirements of report mechanics with few errors.
Fair

Meets Expectations
Did not meet most of requirements of report mechanics.
Poor

Does not meet expectations
Did not meet any requirements of report mechanics.
Creativity
5 pts

Keeps the reader's attention
Helps make plan visually attractive to reader.
Excellent

Meets or Exceeds Highest Expectations
Completed an advertisement or business card for business.
Good

Above Expectations
Completed business plan but didn't add any advertisement.
Fair

Meets Expectations
met most requirements of business plan without advertisement.
Poor

Does not meet expectations
Didn't complete business plan or advertisement.
Bibliography
2 pts

Cited sources of information. APA Style on separate page
Excellent

Meets or Exceeds Highest Expectations
Completed all cited sources on separate page.
Good

Above Expectations
Completed a cited source page with few errors.
Fair

Meets Expectations
Completed Cited Sources but not on seperate page.
Poor

Does not meet expectations
Did not cited sources.



Keywords:
  • Entrepreneurial Business Plan

Subjects:

Types:

Discuss this rubric




Do more with this rubric:
Preview

Preview

Preview this rubric.
Edit

Edit

Modify this rubric.
Copy

Copy

Make a copy of this rubric and begin editing the copy.

Print

Print

Show a printable version of this rubric.
Categorize

Categorize

Add this rubric to multiple categories.
Bookmark

Bookmark

Bookmark this rubric for future reference.
Assess
Test run

Test run

Test this rubric or perform an ad-hoc assessment.
Grade

Grade

Build a gradebook to assess students.
Collaborate

Collaborate

Apply this rubric to any object and invite others to assess.
Share
Publish

Publish

Link, embed, and showcase your rubrics on your website.
Email

Email

Email this rubric to a friend.
Discuss

Discuss

Discuss this rubric with other members.
 

Do more with rubrics than ever imagined possible.

Only with iRubrictm.


Copyright © 2024 Reazon Systems, Inc.  All rights reserved.
n98