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iRubric: Brand Mark rubric

iRubric: Brand Mark rubric

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Brand Mark 
Students will research a brand and create a powerpoint presentation about that brand.
Rubric Code: X8A527
Ready to use
Public Rubric
Subject: Business  
Type: Presentation  
Grade Levels: 9-12

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  Poor

1 pts

Fair

2 pts

Good

3 pts

Excellent

4 pts

Powerpoint

Students must include a minimum of 6 slides to include a title page, brand width, brand depth, competitors, history and logo images

Poor

Powerpoint included 0-1 slide and 0-1 of the necessary components.
Fair

Powerpoint included only 2-3 slides and only 2-3 of the necessary components.
Good

Powerpoint included 4-5 slides and only 4-5 of the necessary components.
Excellent

Powerpoint included 6 slides and included all aspects of the presentation.
Graphics/ Appearance

Slides should include logos, pictures and graphics on all slides of the powerpoint presentation.

Poor

Powerpoint included graphics on 0-1 slides.
Fair

Powerpoint included graphics on 2-3 slides.
Good

Powerpoint included graphics on 4-5 slides.
Excellent

Powerpoint included graphics on all slides.
Accuracy

Each slide should include a written portion that accurately describes the brand component.

Poor

0-1 slides contained accurate written information.
Fair

2-3 slides contained accurate written information.
Good

4-5 slides contained accurate written information.
Excellent

All slides contained accurate written information.



Keywords:
  • Marketing, Branding

Subjects:






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