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iRubric: Online business rubric

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Online business Use this rubric to identify the level of online involvement of your business idea. Rubric Code: X475C By rsabeti Ready to use Public Rubric Subject: Business Type: (Other) Grade Levels: (none)

Internet for Business Enter rubric description
	None 0 pts	Weak 1 pts	Fair 2 pts	Good 3 pts	Strong 4 pts
Online Revenues Is the business revenues from its online or offline components?	None Purely offline: The business is not online (e.g. restaurant, hair salon)	Weak Very little: The business makes very little from sources such as online ads or direct sales online.	Fair Hybrid: The business has both online and offline components (e.g. bookstore that also sells online)	Good Most of business is done online with little offline income	Strong Purely online: This is an fully online business. E.g. Ebay
Online Advertising How much of the advertising is online?	None No online advertising	Weak Very little in online advertising	Fair Equal amounts of online and offline advertising	Good Majority of advertising is online	Strong Almost all advertising is online (little or no level of offline ads)
Online Customer Support How much customer support is done online. Examples are email and chat support, forums, articles, downloads, product listing and search, FAQs.	None None	Weak The business has a website for informational purposes. There is very little customer support elements online. For example a link to email or phone number, basic information about products or services	Fair Some: There are some online elements, but almost half is done offline	Good Most: most of customer support is done online with some offline (e.g. using phone or mail)	Strong All (or almost all) customer support is done online.