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iRubric: RB TV Commercial Presentation rubric

iRubric: RB TV Commercial Presentation rubric

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RB TV Commercial Presentation 
Produce a commercial for your October Reading Book. The commercial must provide a concise summary with images and persuade the listener to buy or borrow the book from the library in order to read the book.
Rubric Code: X23X558
Ready to use
Public Rubric
Subject: English  
Type: Presentation  
Grade Levels: 6-8, 9-12

Powered by iRubric RB Commercial
  Excellent/Masterful

20 pts

Good/Skilled

15 pts

Adequate/Able

10 pts

Below Average/Apprentice

5 pts

Meets Goals of Project
20 %

- Completed on time
- Follows Directions Above
- Includes all criteria
- Be Persuasive

Excellent/Masterful

Commercial was completed on time. All directions were followed and all project criteria were incorporated in it. Excellent job making the novel come alive.
Good/Skilled

Commercial was completed on time following directions. Most of the project criteria were incorporated into it. Show well represented.
Adequate/Able

Commercial almost completed on time but not all directions followed and not all criteria incorporated into project. Show is adequately represented.
Below Average/Apprentice

Commercial not completed on time. Directions were not followed well and several criteria were not included. Warriors Don't Cry not represented very effectively.
Creativity
20 %

- Originality in commercial content - Use of graphical elements like images from the book and music to create a mood.

Excellent/Masterful

Totally original commercial design, used many images from the book and music to create a mood making strong ties to the book as inspiration.
Good/Skilled

Most of the commercial elements are unique with some images from the book and some music to create the mood.
Adequate/Able

Some aspects of the show are unique with a few images from the book and short music sound bites to create the mood.
Below Average/Apprentice

Majority of elements are not original and do not show creative thought with no images from the book and no music to create the mood.
Planning/Voice Techniques
20 %

- Planning of background/backdrop that is not distracting
-Speaking Voices are loud enough to hear
- Intonation, rhythm, tone, and stress in your spoken delivery and expression

Excellent/Masterful

The commercial looks carefully planned. Skillful use of people and props. Speaking voices are used with proper volume so all can hear.
Good/Skilled

The commercial looks mostly planned. Some use of people and props were incorporated. Speaking voices are used with proper volume so all can hear.
Adequate/Able

The commercial looks somewhat planned. A few people and props were incorporated. Speaking voices are somewhat used with proper volume so all can hear.
Below Average/Apprentice

The commercial looks carefully planned. No skillful use of people and props were incorporated. Speaking voices are slightly used with proper volume so all can hear.
Effort
20 %

Appropriate use of:
- The quality put into the producing and editing of the commercial
- Time spent out of class to produce and edit the commercial

Excellent/Masterful

Quality and time spent out of class was used wisely to produce and edit the RB Commercial. Much time and effort went into the planning and design of the show. It is clear the students worked diligently.
Good/Skilled

Quality and class time was used fairly wisely. Student could have put in more time and effort out of class to produce and edit the RB Commercial
Adequate/Able

Quality and class time was not always used wisely. Student could have put in more time and effort out of class to produce and edit the RB Commercial.
Below Average/Apprentice

Quality and class time was not used wisely and the student put in little to no additional effort out of class to produce and edit the RB Commercial.
Time length
20 %

- Use of time to make the commercial

Excellent/Masterful

Did not go under the required one minute minimum length of time for the commercial.
Good/Skilled

Went 5 - 10 seconds under the required minimum length of time for the commercial.
Adequate/Able

Went 10 - 15 seconds under the required minimum length of time for the commercial.
Below Average/Apprentice

Went 15 - 20 seconds under the required minimum length of time for the commercial.



Keywords:
  • Concise, Brevity, Summary, RB, Commercial, Persuasive, Convincing







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